Crafting Compelling Stories: The Key to Unlocking True Customer Engagement
Beyond Philosophy
APRIL 25, 2024
Today, we examine why storytelling is a powerful tool in a marketer’s toolbox. For instance, in 2002, people didn’t know what I meant by customer experience , so I would ask them to tell me a story about an experience they enjoyed and one they didn’t. Storytelling is an essential part of communication with customers, too.
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