Engage 2022: Flywheel Marketing Replaces Conversion Marketing


What does a modern marketer look like? Is she a creative storyteller who crafts engaging arcs in everything from emails, ads, podcasts, and TikTok shorts? They’re using AI marketing to reach out to customers at the right time, and on the channels where customers want to interact.

Guest Blog: How Does AI Marketing Help Drive Customer Engagement?


This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

13 Most Inspiring Marketing Quotes and Questions to Live By in 2022


This is my selection of great quotes from some of the best marketers around, together with a relevant question to ask yourself for each. 1. “Strategy and timing are the Himalayas of marketing. This post shows the often forgotten importance of marketing to business.

How to Tell a Story with Market Research Data

InMoment XI

As business professionals, our lives often involve one or more reports packed with market research data every week, if not every day, providing an onslaught of facts and insights. The most critical ingredient of effective market research reporting comes in the shape of stories.

Data 260

Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

Customer Marketing: Part 4 – Engagement


Over the past few weeks, we’ve been exploring some of the different types of customer marketing initiatives that CSMs can own to deliver fantastic customer experiences. Today, we’re going to take a look at a fourth customer marketing initiative: engagement.

Guest Post: How to Use the Customer Journey to Create an Engaging Affiliate Marketing Strategy


She shares a 3-step guide on how to improve the employee experience while maximizing customer engagement. Developing an affiliate marketing strategy comprises multiple aspects. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers.

Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch CX

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. Marketing

Tools 83

What is Customer Engagement Marketing?


The omnichannel approach to sales is redefining how marketers approach their audience. Now, instead of focusing on how one message appears on targeted platforms, marketing teams are scrambling to create multiple messages for a singular campaign to deploy over various channels — all with the hopes of getting the attention of the right customers. Enter customer engagement marketing (CEM). ” Customer engagement marketing in real life.

CEM 79

GUEST POST: Talkdesk’s Market Feedback Aligns with COPC Inc. Employee Engagement Research


The Southeast Asia (SEA) Employee Engagement Research Report is timely, providing an accurate view of the ever-changing contact centre agent environment. The post GUEST POST: Talkdesk’s Market Feedback Aligns with COPC Inc. Employee Engagement Research appeared first on COPC Inc.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

InMoment’s Modern Market Research and Data Analytics Approach Ranks in Top 50

InMoment XI

About InMoment’s Market Research and Data Analytics Approach. Here’s why: InMoment goes beyond a traditional approach to pursue what we call modern market research. The Difference Between Traditional & Modern Market Research. What Modern Market Research Strategy Looks Like.

Data 410

Scale Customer Engagement with Our Smart Guide to Growth Marketing


We find growth marketing at the intersection between product and marketing. Growth marketers drive higher user engagement with the product they are marketing by taking the product into various marketing channels. AI Marketing CDP Customer Experience

Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement


As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it. What does that mean when it comes to mobile marketing?

Great Balls Of Fire! Customer Engagement Is On Your CMO’s Radar

Forrester Digital Transformation

It's customer marketing’s job to track and report on value to the business. You might not have received a lot of guidance from leadership on this, especially if your organization isn’t mature in its approach to postsale engagement.

How ZoomInfo Solves Recruiting Pain Points

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market. To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness.

12 Inclusive Design Changes to Increase Your Marketing Engagement


The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA) , and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. To engage a broader audience, consider incorporating these inclusive design changes into your campaign planning. Experts Customer Experience Marketing

10 Email Marketing Tricks to Re-Engage Your Customers


In this article, we’re going to share some ways to re-engage your inactive subscribers. Best practices for re-engagement email marketing. But before you get started with using email marketing for re-engagement, there are a couple of best practices to follow. For a start, you need to figure out who those dormant subscribers are, so you send re-engagement emails to the right people. 10 types of emails you can send to re-engage.

13 Inclusive Design Changes to Increase Your Marketing Engagement


The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA) , and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. To engage a broader audience, consider incorporating these inclusive design changes into your campaign planning: Design for visual limitations. Experts Customer Experience Marketing

Customer Engagement: From Core Competencies To Business Outcomes

Kerry Bodine

In a recent survey of 1500+ marketing leaders, customer engagement platform Braze found that three of the top four challenges that marketers face related to customer engagement revolve around data: Collecting, integrating, and managing data (32% of respondents listed this as a concern).

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What is Digital Engagement?


In one sentence, digital engagement is how you interact with all your customers across all channels, not just your website or app. Often, this means talking to your customers […] The post What is Digital Engagement? Customer Experience Ideas MarketingCustomers drive your business, and their happiness supports your business. Making your customers happy starts within your business, meaning you have full control over the situation.

CRM, Social Media, Marketing and More — Everything You Need to Know About Customer Engagement Software


Customer engagement software is a modern invention that takes care of a modern problem. Businesses that listened to and connected with customers online were rewarded with consumer engagement in the form of clicks, mentions, subscriptions and more. The answer for many businesses was customer engagement software. Today, if you google ‘Customer Engagement Software’, you’ll find that the top results are lists of the best customer engagement tools on the market.

Top 6 Tips for a Successful SaaS Customer Engagement Strategy


Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Customer Engagement

Supercharging Customer Engagement with HubSpot and Totango


Building and maintaining each unique customer journey can be a complex task — often with teams needing to understand how each customer communicates, what their needs are, and how best to move forward with individual customer engagement efforts. Allow Automation to Scale Customer Engagements.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Increasing member engagement: 4 effective strategies for online community growth


To get the most business value out of your online communities, you must work to keep members engaged. Member and customer engagement was a hot topic at our Customer Intelligence Summit in Chicago this year. That means developing an engagement plan that outlines a few months worth of activities that you’ll be running in your insight community, including exactly how and when you’ll share back results with members. Boredom is the enemy of engagement.

10 Email Marketing Tricks to Re-Engage Your Customers


There’s no point in having a huge email list if half your subscribers aren’t clicking. But that’s exactly what happens. Articles

3 Key Strategies for Engaging Your Customers


These days, marketers are overwhelmed, and for good reason. The post 3 Key Strategies for Engaging Your Customers appeared first on Blueshift.

Gamification in Community Forums: Increase User Engagement

Vanilla Forums

It Gamification successfully increases engagement through providing incentive to participate. When this is applied properly to your online community, gamification can incentivize your members to participate, increase engagement, and lead to a more active community as a whole.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Get Sirius About Customer Engagement Marketing

Forrester's Customer Insights

age of the customer B2B marketing customer experience B2B Marketing customer engagement marketing Customer Experience (CX In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers. This metric also assessed how well a firm generates relationships worthy of loyalty. Sixteen years later, most business people recognize this metric as the Net Promoter Score™.

Driving Marketing with AI


When it comes to marketing, AI can help identify new audiences while optimizing spend on campaigns. Organisations and agencies are looking for increasingly inventive ways to get the most value possible from their marketing investments. Articles AI Marketing LoyaltyPlus

Instagram Marketing Guide for Business Accounts


Instagram marketing can help you reach your target audience, grow a following for your business, while also improving your lead generation rates. Instagram is surely a strong marketing tool for businesses of all sizes. Table of contents What is Instagram marketing?

The 7 Keys to Word-of-Mouth Marketing


Every strategy comes with its own set of rules, and the same is true for word-of-mouth marketing (WOMM). In fact, this has become an essential part of marketing as people have started to lose trust in the reviews they read online – more on that later. 5 Connect with Market Mavens.

CCO + CMO: The Unstoppable Duo of Business Growth

Speaker: Rachel Orston, CCO of SmartRecruiters & Latane Conant, CMO of 6Sense

Join Higher Logic and two leading executives, Latane Conant, CMO at 6Sense, and Rachel Orston, CCO at SmartRecruiters, to get a firsthand look at how marketing and customer success teams can effectively partner to enhance CX and drive growth.

Overcoming Friction in Demand Marketing Program Planning

Forrester Digital Transformation

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. The Forrester Marketing Program […].