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Marketing to Boomers? Here Are 3 Tactics You Can Apply Today.

Hallmark Business Connections

And there’s no denying the collective wealth of the Baby Boomer generation: At 73 million strong , the 50-plus segment of shoppers commanded more than half of all consumer spending pre-pandemic. 30, 2020, online sales ordered by Baby Boomers increased nearly 50% each week compared to the same period in 2019.

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Seven Ways to Show Your Employees Some Love on Valentine’s Day

ShepHyken

What appears to be a mass exodus of employees is an illusion for two reasons: First, the Baby Boomer generation is at retirement age, and that’s a big part of the working population. Free coffee – Nothing says “I love you” more than a Starbucks gift card. Okay, that’s a bit of a stretch, but people do love their Starbucks!

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Always Available, Always Informed Service: How Chewy.com Proves They Care About Your Pet As Much As You Do

Customer Bliss

They hand write, address and stamp holiday cards each year. Shout out to @Chewy for the thoughtful gift of my baby Snowball. These are put into a raffle where on-staff painters paint 700 oil paintings each week and send them to surprised and delighted pet parents. We LOVE it!! pic.twitter.com/2h9gy8ml8D.

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3 Strategies to Enhance Your Veterinary Marketing for Modern Consumers

Hallmark Business Connections

As birth rates plummet among younger generations , “fur babies” have taken the place of human kiddos. Case in point: It’s hardly unusual to see pet parents proudly pushing small animals in strollers, buying pooches birthday outfits, and insisting that their furry buddies appear on holiday cards. Oh, and Valentine’s Day ?

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Future of Payments Survey Finds Increasing Consumer Trust Towards Digital Payment Methods

CSM Magazine

Around two-thirds of respondents in the UK (68%) and US (63%) said that paying using digital wallet solutions are appealing because they are faster and provide a simpler check-out process, with almost half of UK shoppers (49%) saying it is easier than inputting payment card numbers associated with more traditional pay by card options.

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3 Tips Brand Marketers Can Use When Marketing During a Pandemic

Hallmark Business Connections

Consider, for example, that Baby Boomers held 70% of disposable income in the U.S. In fact, a recent USPS survey found that nearly 60% of people feel it means more to get a card or letter in the mail rather than receive an email. And perhaps unsurprisingly, 80% retain their greeting cards as keepsakes. pre-pandemic.

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Engaging your people with CX: Introducing the Customer Experience Game

ijgolding

I personally will often open a CX engagement session with a series of baby pictures – I completely understand that not everyone in the room will be enamoured at the thought of being peppered with CX stories and strategies – I have to make that clear before I even start, to lighten the mood!