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Forrester Report on the State of Customer Analytics 2018

CloudCherry

The findings of the 2018 Forrester Report on the State of Customer Analytics are based on an online survey in which 144 North American analytics and measurement pros , from a broad set of industries, took part. This report looks at what worked in 2018 in customer analytics and measurement.

Analytics 256
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NPS Benchmarks for 2018: Results and Reactions Webinar

AskNicely

Traditionally, NPS was collected and considered once a year amongst a small group and wasn’t readily actioned. Join us for this exclusive webinar, where our panel will break down the results of the 2018 NPS Benchmark Study. Focusing exclusively on SMB/Mid-Market size companies. VP of Marketing. VP of Marketing.

NPS 150
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Blue Ocean Promotes Amy Bennet Roach to Vice President, Sales and Marketing

BlueOcean

Blue Ocean, an award-winning provider of customer care solutions, is delighted to announce the promotion of Amy Bennet Roach to Vice President, Sales and Marketing. Amy joined the Blue Ocean team as Communications Manager in 2010, bringing with her a wealth of experience in marketing, advertising, communication, and public relations.

Sales 156
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Why Research is Crucial for Ad Agencies in 2018

QuestionPro Audience

Advertising agencies are facing a lot of adversity in 2018. Ad agencies need to find new ways to add value to their client engagements, and keep profit margins in the green, which is why ad agencies need to implement market research into their strategy more than ever. BETTER CLIENT OUTCOMES. UNDERSTAND THE CONSUMER. MEASURE SUCCESS.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Why You Should Use Mobile To Conduct Market Research

QuestionPro Audience

Market research is a valuable tool, and one that the smartest companies invest in. Companies like Lego, McDonald’s and Apple have been utilizing market research (MR) for years, and dominate their respective markets. Market research companies have access to large panels of participants from all demographics.

Marketing 268
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Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

Is it Time to Do Away with Market Research Departments? . This post shares the highlights of recent research into how market research departments can become true business partners, rather than being viewed as a mere cost center. It also shares ten steps to reinventing and upgrading your market research department. Thanks. .

Brands 208