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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018? Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. Companies do marketing, sales and CRM – the customer does the experience!

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What is Experience Marketing? Here’s everything you need to know

BirdEye

Marketers at multi-location businesses have arrived at a true inflection point in which the world of customer acquisition and retention as we once knew it has rapidly shifted. By putting more emphasis on a customer-centric approach, strategic business growth has moved into the area of Experience Marketing. What is Experience Marketing?

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How can the Forrester Wave directly impact your RFP/RFI quality?

NICE inContact

In the case of Forrester Research and the Forrester Wave for Cloud Contact Centers, Q3 2018 , I think you’ll find all these boxes clearly checked. Best of all, the report’s due diligence can directly supplement your company’s own RFP/RFI efforts, by providing some solid results for many of the Contact Center as a Service (CCaaS) players.

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A complete guide to improving customer service in government [with best practices & use cases]

Comm100

The top-performing private sector in the US boasts a customer satisfaction score of 8.3 In US government, this score languishes at 4.5. Even back in 2018, the Office of Management and Budget in the US ordered all executive branch agencies to add CX into their ‘strategic decisions, culture, and design of services.’. out of 10. .

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CloudCherry – Tying Financial Goals to CX Metrics

CloudCherry

“Firms will continue to regard CX as a collection of continuous improvement projects until they see an irrefutable, directly attributable connection to returns.” – Forrester, Hardwire Customer Experience 2018. Traditional CX metrics like customer satisfaction, customer effort and NPS are not directly tied to making money moves.

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How to Optimize Customer Retention in the Insurance Industry

ReviewTrackers

Specifically, they can make two major changes to the way they present, offer, and market products and services. A 2018 report from Bain & Company revealed that customers look for value quality and ease of use from their insurer. Expand your digital efforts. markets, according to the report. Offer more than insurance.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. You can see the full list of winners here.

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