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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

This includes working with big data, social media, brand-building, and marketing strategies. The book uses companies like Apple, Krispy Kreme, and Starbucks as case studies. The book was originally published in 2003 and re-released in 2009, but it stays relevant today as well. Be sure to check it out!

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Expert’s Corner: Delivering Voice of the Customer

Customers Rock!

We had a great discussion around listening to customers, gathering social media feedback and turning it into action inside of a company, and of course we talked about the NetPromoter score and how to use it strategically. Countless reports and case studies have proven this linkage. Recently on Customers Rock!

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Who will be the next ‘United Breaks Guitars’? Don’t let it be you!

ijgolding

Unbeknown to United at the time, Dave Carroll is a Canadian musician and a member of the band ‘Sons of Maxwell’ As a result of the lack of desire demonstrated by United to deal with the issue, Dave felt that his only option was to reach out to social media to share his experience with as many people as possible.

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Twitter is Dead, Long Live Twitter (Ask your Customers)

Russel Lolacher

I’ve heard a lot about how Twitter is dying as a social media platform lately. I remember in 2009, when I joined Twitter, it was a. No one is on Twitter. Sound familiar? Apparently no one is on it and we are wasting our time. The truth is, Twitter isn’t dead, it’s just changing.

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How To Find Business Opportunities in Recession

ThriveableBiz

Four types of customers There’s an excellent 2009 Harvard University study by Professor John Quelch and Research Associate Katherine E. In the age of digital marketing, you can use simple and inexpensive tools like social media to stay in touch with customers and grow your relationship with practical content.

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Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them

Comm100

That’s what one of two rogue Domino’s employees said giggling back in 2009, on a YouTube video that described their tampering with food products. The incident made Domino’s one of the first companies to take a major hit thanks to social media. Have a social media response team. Source: YouTube. Talk is cheap.

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4 customer-based strategies health care can learn from retail

Alida

From web traffic to social media, retail brands regularly squeeze out every bit of customer data possible. After receiving disappointing scores on its 2009 patient satisfaction index, the clinic brought on a team of experts to conduct a quantitative and qualitative study on patients’ expectations.

Retail 154