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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

The author attributes their success to “cultural branding.” This includes working with big data, social media, brand-building, and marketing strategies. The book uses companies like Apple, Krispy Kreme, and Starbucks as case studies. Students can learn about case studies and examples of inbound and content marketing.

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Customer Experience Articles

ClearAction

Tools, techniques, and case studies catalyze your customer experience management success. Building a Customer-Centric Culture. Culture of Trust for Customer Experience Management BKM: Kimpton, Cisco. 4 Building Blocks for a Customer-Centric Culture article. Building a Customer-Centric Culture article.

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Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them

Comm100

That’s what one of two rogue Domino’s employees said giggling back in 2009, on a YouTube video that described their tampering with food products. The incident made Domino’s one of the first companies to take a major hit thanks to social media. Have a social media response team. Source: YouTube. Talk is cheap.

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Participant Observation: Definition, Types, Uses, Examples

SurveySparrow

As the name clearly suggests, participant observation is a research method where the researcher or survey conductor studies a target market or participant group in multiple ways, like observation, interviews, or actively living in their group. Here, human behaviors and cultures are studied based on their social interactions.

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

These elements are usually grouped into three types: the rational / functional benefits, the subjective / emotional elements and the cultural / relational factors. I like his idea because the relationships a brand builds with its customers have become vitally important in today’s world of social media. SOURCE: Apple.

Brands 159
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Getting to the “Why” of CX Design: Measuring Effort to Drive Change

Clarabridge

In September 2009, Simon Sinek stood in the middle of a stage in a cozy theater in Puget Sound, Washington and delivered one of the most iconic TED talks to date. Although customer experience (CX) was a nascent space back in 2009, it is easy to extend his argument to the customer experience space today.

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The Role of E-Discovery in the Legal Industry

Magellan Solutions

The basic e-discovery steps: Type the subject or keywords in a search engine or social media site. A 2009 study found that e-discovery increases the costs of legal processes. And they can adjust to the local laws and cultures of their clients. E-discovery lets you gather and secure information without paperwork.