2009 Gamification Social Media Study 
Alida
APRIL 5, 2017
Combine the ubiquity of mobile devices and the power of gamification , and it’s no wonder consumers have fueled the explosion of mobile apps. Gamification as a monetization tool can encourage various user behaviors, such as making purchases, in exchange for extrinsic or intrinsic rewards.
SurveySensum
JULY 14, 2020
She is also a recognized Training Provider for the CCXP Exam, Author of 6 benchmarking studies and 3 handbooks, Professor at UC Santa Cruz Silicon Valley Extension, and serves on the CXPA Board of Directors. She led CX company-wide for 11 years at Applied Materials. She is now Chief Customer Officer at ClearAction Continuum. Website : [link].
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