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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

The news anchors debated the pending recession, mid-term elections, and the real estate market. On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. A future-proof approach to brand tracking.

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A History of Customer Support Technology

Team Support

Here’s a look back at how customer support technologies evolved over the last century, and a peak at where they’re going next. By the early 1970s, more call-routing systems were beginning to include ACD technology, ushering in the development of large-scale call centers. Ever wonder what customer service looked like 50 or 60 years ago?

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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch CX

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 83
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Market Research Uncovers First Mover Opportunities

NetBase

Identifying a new category is exciting, particularly when market research uncovers a first mover opportunity and your brand is ready to capture it. Let’s see how consumer and market intelligence reveals these instances, and a few brands that have been nimble enough to take advantage of key insight.

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The Role of Online Reviews in Shaping the E-commerce Experience

SurveySensum

They may seem like mere comments and ratings, but they are a critical factor influencing consumer behavior, brand image, and market trends. These shifts are why online reviews shape customer trust, brand perception, and purchasing decisions. Anyone can impact a brand’s image, whether a small-scale customer or a business.

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CCaaS Trends: The Evolution of Cloud Contact Centres

Lumoa

In fact, it’s such a huge deal for customers today that it has overtaken price and product as the key brand differentiator. Moreover, the sector has been forecast to surpass a gross addressable market of $50 billion by 2025. According to a survey, CCaaS will grow to be the favored adoption model by 50% of contact centers by 2022.

Trends 208
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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Not only that, One Medical accepts insurance and partners with local health systems in most markets where it operates.