Win the Customer

MARCH 8, 2017

In a year of lackluster Super Bowl ads, one brand that stood out was a spot for antioxidant infusion drink Bai Brands, recently acquired by Dr. Pepper Snapple Group. This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty.

Case Study 118

Case Study Study Brands Customer Experience 118

NetBase

AUGUST 26, 2020

Identifying a new category is exciting, particularly when market research uncovers a first mover opportunity and your brand is ready to capture it. Let’s see how consumer and market intelligence reveals these instances, and a few brands that have been nimble enough to take advantage of key insight.

Marketing 81

Marketing Trends Banking Competitive Advantage 81

SurveySensum

JANUARY 15, 2024

They may seem like mere comments and ratings, but they are a critical factor influencing consumer behavior, brand image, and market trends. These shifts are why online reviews shape customer trust, brand perception, and purchasing decisions. Anyone can impact a brand’s image, whether a small-scale customer or a business.

Consumers 59

Consumers Social Media Brands Strategy 59

Magellan Solutions

AUGUST 10, 2018

It was the mid-year of 2008. Depending on the message that it contains, it can create a positive or negative perception of a brand. In the market setting, brand marketing is so crucial because it sets you apart from your competitors. Social media leverages brand marketing strategy.

Social Media 53

Social Media Brands Marketing Company 53

Second to None

MARCH 22, 2019

Millennials have been under society’s microscope for the last decade; a punching-bag for Baby Boomers, a restructuring force for marketers. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market.

Connections 75

Connections Brands Social Media Loyalty Programs 75

Thematic

DECEMBER 9, 2022

How can you stay relevant to consumers in a competitive market - especially one under the pressure of a recession? When the market rights itself, you'll be in a much better position - and can potentially capitalize on the upturn in the economy. During the 2008 recession, Starbucks came under threat.

Customer Satisfaction 71

Customer Satisfaction Fashion Feedback Social Media 71

Clarabridge

MAY 10, 2018

From 2008 to Today, and Back to the 80s: C3 2018 Day 2 Highlights. . Executive Vice Chairman, Founder and Chief Strategy Officer Sid Banerjee took us through the inception of the company and how the Clarabridge product suite has evolved to help brands optimize customer data and transform experiences.

Omni-Channel 40

Omni-Channel Self Service Chatbots Ecommerce 40

Second to None

MARCH 22, 2019

Millennials have been under society’s microscope for the last decade; a punching-bag for Baby Boomers, a restructuring force for marketers. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market.

Connections 63

Connections Brands Social Media Voice of Customer 63

Qualtrics

APRIL 21, 2020

Conditions like anxiety and depression, even on a moderate scale, have an impact on consumer behavior, brand perception, and product choices — not to mention the impact they have on our experiences at work. Is your market in the right mental state to absorb your messaging or to buy the products or solutions your company offers?

Brands 32

Brands Marketing Advertising Study 32

Customer Bliss

AUGUST 3, 2017

Forrester recently released their US 2017 Customer Experience Index , which goes through data from 120,000 online consumers to rank 300 brands across 21 industries. Forrester is a very-vetted research brand, but it’s important to understand the ecosystem here. Twice as many brand scores fell as rose, and losses outpaced gains.

Customer Experience 236

Customer Experience Travel Touchpoint Connections 236

C Space

JUNE 1, 2020

The Brand Move Roundup – June 1, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Others, though, are scaling back their usual spend.

Brands 52

Brands Multi-Channel Conference Advertising 52

SurveySparrow

MARCH 23, 2021

If there is one company that has played the market positioning strategy game with terrifying efficiency is Coca Cola. But the kind of image that they have raked for themselves over the years with the help of their positioning strategy marketing is a case study in itself. . What is market positioning strategy? Isn’t it?

Strategy 52

Strategy Marketing Apparel Brands 52

ShepHyken

NOVEMBER 6, 2020

This week we feature an article from Michael Magnus, a Strategic Communication lecturer and marketing consultant at Magnus Opus. Understanding your consumer is a key piece of customer service and developing loyalty to your brand. In 2008, consumer research helped customer service at the world’s largest coffee chain.

Customer Service 101

Customer Service Marketing How To Consumers 101

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Not only that, One Medical accepts insurance and partners with local health systems in most markets where it operates.

Healthcare 89

Healthcare Marketing Insurance Groups 89

C Space

JUNE 23, 2020

The Brand Move Roundup – June 23, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Seventeen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Airlines Policies Retail 52

GetFeedback

OCTOBER 21, 2019

A recent study by PwC found that one in three consumers will walk away from a brand they love after just one negative experience. What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. A lack of buy-in on the importance of CX.

Customer Experience Management 199

Customer Experience Management Strategy Customer Experience Management 199

C Space

JULY 7, 2020

The Brand Move Roundup – July 7, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Policies Hospitality Advertising 52

QuestionPro Audience

APRIL 13, 2017

There is some dispute about whether the overall voter turnout was greater in 2016 than in the 2008 or 2012 general elections (apparently the experts do not agree on the number of eligible voters in the US.) This is especially true when the brand offers an extremely attractive incentive for their feedback. Voter Turnout.

Survey 291

Survey Customer Satisfaction Case Study Consumers 291

CSM Magazine

OCTOBER 6, 2022

and continental Europe are strategic markets for us. ” Jon Gladwish, CEO, and founder of 60K, said: “It has been a privilege working with my team at 60K to create a go-to outsourcing company for some of the most well-recognised brands in the world. ” Founded in 2008, 60K provides CXM services to leading U.K.,

Self Service 52

Self Service Entertainment Multi-Channel Telecommunications 52

Gainsight

NOVEMBER 1, 2022

If you’re my age (or older), you probably remember exactly where you were and how you felt when the last Great Recession hit in 2008. And while the economic and geopolitical uncertainty doesn’t look like it’s going away anytime soon, I’m making a bold prediction about the future of SaaS: 2022 will not be a repeat of 2008.

B2B 52

B2B B2C Software Customer Success 52

Strativity

MAY 30, 2018

The stock market hasn’t been this volatile since the 2008-2009 Financial Crisis. Strativity’s analysis has determined that, over the last decade, these customer experience leading firms taking together as a stock index performs far beyond market averages. Pizza Hut in Yum Brands, YUM). January 2, 2018).

Customer Experience 58

Customer Experience Marketing How To Return on Investment 58

BirdEye

OCTOBER 31, 2023

Reputation management is the process of shaping public perceptions of a brand. It’s about fostering positive brand awareness, growing favorable public sentiment, and addressing any negative impressions. How companies manage their online reputation determines their ability to grow in a competitive market.

Company 111

Company Management Social Media How To 111

Smith+co CX

MARCH 15, 2021

We are entering a new era, one that will require new approaches to marketing and customer experience, but it will go way beyond that. It will challenge the very way we think about brands and corporations. His adherents say we are ending the Winter phase of the 5 th Kondratieff that started with the Great Financial Crisis of 2008.

Brands 36

Brands Banking Sports Healthcare 36

GetFeedback

OCTOBER 14, 2019

The phrase Customer Experience (CX) didn’t become en vogue until 2008 when it surpassed Customer Satisfaction as the primary customer-focused keyword. . Similarly, instead of just focusing on the customer’s interactions with support, CX covers how they interact with marketing, sales, and any other customer-facing aspects of your company.

Customer Experience 220

Customer Experience How To Knowledge Base Metrics 220

CSM Magazine

OCTOBER 1, 2022

Payment confirmation messages sent via SMS when a customer makes a purchase using a brand’s Shopify instance. Creation of a Zendesk ticket when a customer messages a brand via Instagram DMs. Sinch has been profitable and fast-growing since its foundation in 2008. Shares are traded at NASDAQ Stockholm: XSTO:SINCH.

Omni-Channel 52

Omni-Channel Connections Communication Video 52

Team Support

JANUARY 9, 2024

Though primarily used for outbound marketing campaigns, these systems also allowed for better organization and tracking of customer data. Companies began using Facebook for marketing and promotion shortly after the platform expanded beyond college students and was opened to the general public in September 2006. which launched in 1987.

Technology 59

Technology Chatbots Call Center CRM 59

Helen Dewdney

OCTOBER 3, 2022

In the long run the investment will mean more satisfied customers who will do the heavy lifting of the marketing for them. This is the highest level since their records began in 2008! It’s a tough juggle for a small brand. Top notch customer service can make or break a brand. For a small brand is it difficult?

Customer Service 66

Customer Service Poor Customer Service Consumers Sales 66

Retently

JULY 28, 2023

Whichever way you look at it, it’s clear that unhappy customers ( who are much more likely to leave your brand , naturally) are a huge threat to business growth. The CXO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary.

Chief Customer Officer 111

Chief Customer Officer Customer Centricity Call Center Metrics 111

C Space

OCTOBER 7, 2020

The Brand Move Roundup – October 7, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. Following the success of its £21.99 Citigroup Inc.

Brands 40

Brands Tourism Travel Banking 40

Daniel Group

SEPTEMBER 23, 2021

Edward Craner, SVP of Strategy and Marketing, HOLT CAT , shares how they have transformed their company with feedback over the past 13 years. Lynn Daniel (00:03): I’m with Edward Craner, who is Senior Vice President of Marketing and Strategy with Holt Cat of San Antonio, Texas. We did some market research.

Net Promoter Score 98

Net Promoter Score Social Media Feedback Groups 98

Lumoa

JUNE 23, 2021

In fact, it’s such a huge deal for customers today that it has overtaken price and product as the key brand differentiator. Moreover, the sector has been forecast to surpass a gross addressable market of $50 billion by 2025. This further caused brands to capitalize on channels such as social media , SMS, text, etc.,

Trends 208

Trends Self Service Contact Center Omni-Channel 208

SurveySparrow

JANUARY 11, 2019

The X-factor that defines your brand and drives people to pay for it, may not be what it was a decade before. Rather than kick against this wave, economists, entrepreneurs, and marketers worth their salt are planning ahead. Remember the crash of 2008? If you read the signs right, it makes sense. The experience, of course.

Customer Experience 55

Customer Experience Marketing Brands Trends 55

QuestionPro Audience

DECEMBER 1, 2016

In contrast, millennials came of age in a time of financial instability due to the recession in 2008. Since the majority of millennials are single, companies have begun to shift some of their marketing tactics to engage with single travelers by creating different pricing packages.

Travel 150

Travel Social Media Groups Trends 150

CSM Magazine

APRIL 19, 2023

makepositive , which provides specialist Salesforce consulting and implementation services since 2008, achieved ‘Leader’ status in the ‘Implementation Services for Core Cloud’, ‘Implementation Services for Marketing Automation’ and ‘Managed Application Services’ quadrants.

Study 52

Study Consulting CRM Groups 52

OpinionLab

MARCH 8, 2016

If you look at the truly successful companies, the ones that emerge are the ones that concentrate on enabling their customers to engage with them – so that they can partner with them to build their brand. They want evidence that brands are listening. . Innovative brands simply need to adopt more effective means of listening.

Consumers 96

Consumers Advertising Banking Survey 96

CSM Magazine

JANUARY 20, 2021

Founded in 2008, CodeBroker mobile marketing solutions are used by the world’s most recognizable brands and retailers to drive customer acquisition, retention, and loyalty. Drive further business through digital coupons and gift cards. About CodeBroker .

Customer Service 59

Customer Service Contact Center Software Customer Service Representative Social Media 59

ClearAction

AUGUST 21, 2016

If It’s Called Customer Experience, Why Is It All About the Brand? While companies clamor to get their share of revenue from new and existing customers, the delta between what brands say they do for customers and what actually happens has never been larger. Again it’s about the brand, not the customer. Janice Cuban.

Brands 54

Brands Customer Experience Social Media Customer Journeys 54