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12 Marketing strategy examples, plus tips

BirdEye

That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Table of contents What is a marketing strategy? Content marketing Attract potential clients and generate revenue with high-value content.

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A Guide to Measuring Product-Market Fit with PMF Surveys

Retently

Achieving the much-desirable product-market fit is the ultimate goal of any SaaS business. After all, it means that a company has identified its business niche, has found a profitable market, and has a product that is well-liked by customers – the true Promoters. Product-market fit (PMF) doesn’t happen overnight.

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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester's Customer Insights

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason. August 2007: Chris Messina invented the hashtag. The world caught its first glimpses of the iPhone at the January 2007 Macworld convention — and happily stood in line to buy them in June of that year.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason. August 2007: Chris Messina invented the hashtag. The world caught its first glimpses of the iPhone at the January 2007 Macworld convention — and happily stood in line to buy them in June of that year.

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DO YOU STILL NEED SALESPEOPLE?

ImprintCX Articles

The traditional salesperson role is to navigate the sales process from the manufacturer’s perspective, leveraging knowledge and pricing arbitrage. This power play turned sales into a craft of trickery and deception. The sales funnel, once managed predominantly by salespeople, has become automated and smarter through technology.

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Product-led Growth: What It Is and Why You Need It

Totango

It lets your product do the talking, departing from a sales-led growth strategy that depends on a conventional sales pitch. SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. What Is Product-led Growth (PLG)? What is PLG?