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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Best of all, executives could see how a customer’s experience dealing with their organization would influence their likelihood to recommend — and how that likelihood to recommend could have a direct financial impact in the form of new customers and increased sales. August 2007: Chris Messina invented the hashtag.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Best of all, executives could see how a customer’s experience dealing with their organization would influence their likelihood to recommend — and how that likelihood to recommend could have a direct financial impact in the form of new customers and increased sales. August 2007: Chris Messina invented the hashtag.

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DO YOU STILL NEED SALESPEOPLE?

ImprintCX Articles

The traditional salesperson role is to navigate the sales process from the manufacturer’s perspective, leveraging knowledge and pricing arbitrage. This power play turned sales into a craft of trickery and deception. The sales funnel, once managed predominantly by salespeople, has become automated and smarter through technology.

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Stop Building CX Departments and Build Influence Instead

Horizon CX

Pelco set a new path for post-sale support. The company grew into a billion-dollar business and was sold to a French Company, in 2007 through further transfers and was finally acquired by Motorola in 2020. No one would ever be in trouble for doing what the customer requested. Pelco called it “Fanatical Customer Service.”

NPS 130
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How to Create a CX Presentation that Doesn’t Suck

Seaton CX

Look how Steve Jobs, in his 2007 iPhone launch keynote, contrasts the smartphone of today with the iPhone of the future. Steve Jobs, iPhone Launch Speech, 2007. Show the audience how today’s problems—customer churn, lackluster sales, market disruption—can be overcome with a renewed focus on customers. They’re really complicated.

How To 75
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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester's Customer Insights

Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.* Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector.

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Building a business through economic uncertainty: tales from the biotech trenches

Clarivate

s BioIndustry Association, recalling the establishment of Polar Capital Partners on the eve of the financial crisis in 2007. KuDOS’ lead asset, cancer drug olaparib (AKA LYNPARZA®), went on to generate sales of $2.9 You have to be patiently impatient,” he said. billion for AstraZeneca in 2022.