Invest In Demand-Side Platforms To Lift Productivity And Performance
Forrester's Customer Insights
AUGUST 24, 2023
In 2007, when DSPs emerged, they coincided with the growth of real-time bidding, a practice since revealed to be rife with data leakage and brand safety concerns. At the time, DSPs met advertisers’ needs by connecting them to exchanges where publishers’ (mostly) desktop display […]
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