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Invest In Demand-Side Platforms To Lift Productivity And Performance

Forrester's Customer Insights

In 2007, when DSPs emerged, they coincided with the growth of real-time bidding, a practice since revealed to be rife with data leakage and brand safety concerns. At the time, DSPs met advertisers’ needs by connecting them to exchanges where publishers’ (mostly) desktop display […]

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Amazing Business Radio: Dennis Yu

ShepHyken

Shep Hyken interviews Dennis Yu, CEO BlitzMetrics and author of The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! Advertise on TikTok. The price to advertise TikTok is about 1/4 of what it is on Facebook because the supply is higher than the demand. This might change in a year.

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Marketing Through Valuable Experiences

Kerry Bodine

I first read Gilmore & Pine’s The Experience Is the Marketing on a cross-country flight sometime around the year 2007. I believed these new marketing efforts to be the death knell of traditional advertising.

Marketing 136
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Recession proofing video subscription services

Maru Group

The industry is unrecognizable from the Great Recession of 2007-09. Back then the main way to subscribe to video was cable, with Hulu still a free advertising-based video on demand (AVOD) service (launching subscriptions in 2010) and only Netflix offering a subscription streaming service.

Video 78
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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Aggressive or misleading billing practices Apple, which markets its products using brand-focused advertising, topped the 2013 technology statistics with a Net Promoter score of 65 for iPad, 70 for iPhone and 76 for its range of laptops. NPS is subject to overall trends in customer sentiment In 2007, most customers were happy with their banks.

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6 tips for effective restaurant reputation management

BirdEye

For instance, if you leave a negative Google review from 2007 unanswered, your customers may perceive you as clueless or careless. You can also advertise on social media, which will help you get your brand in front of more eyes and boost traffic to your restaurant.

Tips 108
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A Guide to Measuring Product-Market Fit with PMF Surveys

Retently

The term product-market fit is relatively recent, being coined by Marc Andreessen in 2007 in his guide for startups, “ The only thing that matters ”. When the product is sold in large quantities, word-of-mouth works better than paid advertising, and when you can finally concentrate on growth instead of development, you know you’ve nailed it.