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Interaction Metrics Launches a Brand Overhaul

InteractionMetrics

Fed up with disappointing customer service and inane customer feedback surveys, Martha Brooke founded Interaction Metrics in 2004. Objectivity is the standard. Nuanced analysis wins. The goal continues to be to help clients understand the customer experience deeply so they can grow customer loyalty.

Metrics 52
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10 Customer Service Podcasts to Add to Your Rotation

Kustomer

Since formally hitting the scene in 2004, the podcast space has become an exciting resource and touchstone for business information and trends. In 2000, the concept of attaching sound and video files in RSS feeds was first proposed. that end, we’ve curated a customer service-centric podcast list for you to peruse and enjoy.

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53 Incredible Facebook Statistics and Facts

Brandwatch CX

Facebook was launched on February 4, 2004 , by Mark Zuckerberg and his Harvard College roommates. In March 2004 , Facebook expanded to the universities of Columbia, Stanford, and Yale. Facebook now sees 100 million hours of daily video watch time. Videos earn the highest rate of engagement , despite only making up 3% of content.

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Vital for your careers: learn from the worst decisions we have made

Beyond Philosophy

So, let’s start at the bottom, my worst decisions, beginning with… Watch Colin talking about this on YouTube: Subscribe to our YouTube channel here to see all the latest videos! Expanding Too Quickly Around 2004, I made the mistake of thinking that my global Customer Experience Consultancy was about to experience rapid growth.

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Part 3: The Strategic Role of B2B Customer Support

Team Support

Self-Help: Examine your support ticket issues to identify the most common reasons for customers to contact support to form the basis for FAQs, a list of articles to populate your knowledge base, and training videos, tutorials, and technical documentation.

B2B 89
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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In 2004, Unilever brand Dove conceived the Dove Campaign for Real Beauty , which promoted the company’s products by changing the emotions associated with personal care and beauty products. In one video on “Personal Worth,” DeVos speaks about how a faith in people has motivated Amway since the company’s beginning.

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The Power of Classroom Learning

Horizon CX

When I first began my CX journey back in 2004, I was in that state of needing to learn a brand-new discipline where the learning options were few and far between—books, webinars, meetings, vendor conferences, and some short 1-day vendor presentations on the topic. There’s also the issue of self-discipline when it comes to online learning.

Course 113