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Interaction Metrics Launches a Brand Overhaul

InteractionMetrics

Fed up with disappointing customer service and inane customer feedback surveys, Martha Brooke founded Interaction Metrics in 2004. Fees are typically half those of the of the big box brands, making expert solutions available to all organizations seeking to improve the customer experience.

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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In a year of lackluster Super Bowl ads, one brand that stood out was a spot for antioxidant infusion drink Bai Brands, recently acquired by Dr. Pepper Snapple Group. This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty.

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10 Customer Service Podcasts to Add to Your Rotation

Kustomer

Since formally hitting the scene in 2004, the podcast space has become an exciting resource and touchstone for business information and trends. In 2000, the concept of attaching sound and video files in RSS feeds was first proposed. A treasure trove of retail, brand, and customer service information is ready and waiting for your ears.

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Don’t Make Ads for TikTok; Make Outstanding Content

Lithium

Touted in mainstream media and every conceivable digital marketing blog, TikTok is the popular new kid on the block in the video-sharing ecosystem. Brands have taken various approaches to TikTok content , and many have found success in crafting traditional TikToks rather than ads you might see before watching a youtube video.

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53 Incredible Facebook Statistics and Facts

Brandwatch CX

Facebook was launched on February 4, 2004 , by Mark Zuckerberg and his Harvard College roommates. In March 2004 , Facebook expanded to the universities of Columbia, Stanford, and Yale. Facebook is now the 4th most valuable brand in the world with a value of $73.5bn. Facebook now sees 100 million hours of daily video watch time.

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Brand Move Roundup – April 28, 2020

C Space

The Brand Move Roundup – April 28, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. million in sales when it reopened this weekend.

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Vital for your careers: learn from the worst decisions we have made

Beyond Philosophy

So, let’s start at the bottom, my worst decisions, beginning with… Watch Colin talking about this on YouTube: Subscribe to our YouTube channel here to see all the latest videos! Expanding Too Quickly Around 2004, I made the mistake of thinking that my global Customer Experience Consultancy was about to experience rapid growth.