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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. More recently, Old Navy has revisited this marketing strategy with ads featuring 80s celebrities such as Chevy Chase, Saturday Night Live’s Superfans and the Superfans’ idol, Bears Coach Mike Ditka.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Some studies suggest that poor customer service costs businesses up to $62 million per year. The CXO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary. In the study, 10% of the Fortune 500 companies and 6.7%

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The Evolving Food Delivery Market

NetBase

Consumers are embracing the Evolving Food Delivery Market – especially as COVID-19 continues to spread. While food delivery is nothing new, the Romans had their own version of take out as far back as 753 BC – online and mobile app ordering is a bit more recent, starting in 2004.

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What Customer Emotions Drive the Most Value

Beyond Philosophy

That was in 2004. The Attention Cluster: These are the emotions your marketing department is responsible for, meaning they get the customers interested in what you have to offer. The person asking understood what I was saying about evoking the proper emotions in a Customer Experience. I didn’t know.

Insurance 126
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Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Optimove

In a recent CommerceNext survey of CMOs, “Retention/Loyalty Marketing” was named the area where marketing leaders are looking to increase their investment the most. So we ran comprehensive research, took a deep dive into the numbers, and resurfaced with a clear conclusion that all these marketing folks?

Groups 87
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Part 1: B2B Customer Support Transformation Imperatives

Team Support

ServiceXRG and TeamSupport have joined forces to create a comprehensive study of the Support industry that is now available for download. Nearly a third (30% to be exact) of technology companies have come to market with, or moved exclusively to, a subscription licensing model. The Subscription Effect.

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How to Create a Successful Customer Loyalty Program

Michelli Experience

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. That goes for both good and bad news!