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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. In 2004, Unilever brand Dove conceived the Dove Campaign for Real Beauty , which promoted the company’s products by changing the emotions associated with personal care and beauty products.

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10 Examples of Bad Outsourcing and How to Avoid Them

Magellan Solutions

CASE STUDY. CASE STUDY. CASE STUDY. In 2004, J.P. in 2004, the bank decided to dissolve the agreement. CASE STUDY . CASE STUDY. CASE STUDY . Let’s examine a few significant examples of bad outsourcing to see what we can learn from them. . #1) 1) IBM & THE TEXAS STATE.

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Remembering the extraordinary life of Dr. Henk F. Moed (1951-2021)

Clarivate

degree in Science Studies at the University of Leiden in 1989. Between 1981 and 2010 Henk was a senior staff member at the Centre for Science and Technology Studies (CWTS) at Leiden University, still now a center of excellence in the field of bibliometrics. Perhaps nobody in the world knows the ISI databases better than Henk Moed.”

Handbook 105
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10 Customer Service Podcasts to Add to Your Rotation

Kustomer

Since formally hitting the scene in 2004, the podcast space has become an exciting resource and touchstone for business information and trends. Then in 2004, BBC and The Guardian journalist Ben Hammersley merged the words ‘iPod’ with ‘broadcast’ officially coining the term ‘podcast.’ The Power of the Podcast. Experience This!

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How to Create a Successful Customer Loyalty Program

Michelli Experience

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. That goes for both good and bad news!

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What Customer Emotions Drive the Most Value

Beyond Philosophy

That was in 2004. When the statistician was revealing the results of the study to the group, he referred to the Advocacy Cluster emotions as the “big daddies” of Customer Experience. The person asking understood what I was saying about evoking the proper emotions in a Customer Experience. I didn’t know.

Insurance 126
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Part 1: B2B Customer Support Transformation Imperatives

Team Support

ServiceXRG and TeamSupport have joined forces to create a comprehensive study of the Support industry that is now available for download. In Part 2 of our highlights from the Customer Support Transformation report, we explore why proactive support is on the rise and how it helps reduce churn and drive recurring revenues.

B2B 86