InMoment XI

OCTOBER 27, 2022

As business professionals, our lives often involve one or more reports packed with market research data every week, if not every day, providing an onslaught of facts and insights. The most critical ingredient of effective market research reporting comes in the shape of stories. Storytelling. The Importance of Storytelling.

Data 260

Data Marketing How To Study 260

InMoment XI

SEPTEMBER 12, 2023

In today’s cut-throat market, differentiating your brand is more important than ever. Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Market Position and Brand Analysis: How do consumers perceive your competitors?

Analysis 260

Analysis Marketing Competitive Advantage Analytics 260

QuestionPro Audience

SEPTEMBER 7, 2022

Finding the right Market Research Participants for your research studies can be challenging. First, let’s understand what a Market Research Participant is…. What are Market Research Participants? To do this, they must first get permission from the people they’re studying. Participant Engagement .

Marketing 195

Marketing Social Media Study Survey 195

QuestionPro Audience

AUGUST 10, 2020

Market research has been around for long and has helped many industries grow by grabbing the right opportunities based solely on consumer feedback. Researchers today, take a more robust and superior approach to capture respondent feedback for market research. A startup guide to targeting the right respondents for market research.

Tips 352

Tips Gamification Marketing Social Media 352

InMoment XI

DECEMBER 1, 2021

It’s easy to confuse loyalty marketing programs with customer experience (CX) programs; both seek to drive positive customer relationships and retention. The Difference Between Loyalty Marketing Programs and Customer Experience. The Difference Between Loyalty Marketing Programs and Customer Experience.

Loyalty 260

Loyalty Marketing Loyalty Programs Customer relationships 260

DemandJump

DECEMBER 21, 2022

Software-as-a-Service (SaaS) companies are continuing to take off right now, with around 25,000 SaaS companies established and lots of projected growth worldwide. With all the job opportunities this industry offers, many people are contemplating getting in on the action and training to work in SaaS.

Study 98

Study Marketing Software Training 98

SurveySparrow

MARCH 19, 2024

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Videos are naturally more engaging because people are visual.

Video 95

Video Strategy Marketing Social Media 95

Customer Bliss

SEPTEMBER 28, 2021

Dr. Guerra is growing and profitable in a very competitive market for his services. Get more case studies, activities, and insights in the book. The post Dare to Rethink What’s Always Been Done: A Case Study in Rethinking the Wait appeared first on Customer Bliss. Click To Tweet.

Case Study 194

Case Study Study Healthcare Hospitality 194

QuestionPro Audience

AUGUST 22, 2018

What is a market research panel? A market research panel is defined as a group of research participants, selected for market research studies. A market research panel is a more popular option as compared to the more traditional phone interviews. Market research panels are cheaper to research in the long run.

Marketing 199

Marketing Study Survey Groups 199

ClientSuccess

JANUARY 26, 2022

Current customers are some of the most prominent advocates and marketing opportunities available for SaaS organizations. Customers can become a crucial part of your outbound content strategy through customer case studies, referrals, marketing opportunities, and more. . Who is the customer? Toolkit: Customer Journey Toolkit.

Case Study 75

Case Study Study eBook Customer Journeys 75

Hallmark Business Connections

JANUARY 19, 2021

In this case study , a company wanted to test Hallmark cards against its other direct mail formats to see if it would make an impact on marketing results. For an even deeper look into this example, read our case study that explains how an online retailer improved its ROAS by 50% by using Hallmark cards. Get the case study.

Case Study 61

Case Study Study Data Marketing 61

Retently

AUGUST 29, 2022

One of the most common questions we receive, as an NPS®-focused software business, is how Net Promoter Score® differs from the type of data you can extract by studying people’s reactions on social media platforms like Facebook, Twitter and Instagram. This is an easy question to answer, although one that’s best tackled in detail.

Social Media 158

Social Media NPS Net Promoter Score Marketing 158

QuestionPro Audience

JANUARY 29, 2020

What is a paid market research panel? A paid market research panel is a group of pre-recruited survey respondents who opt to participate in various research studies. Researchers reward panelists for taking part in market research studies for their inputs and time for completing the survey.

Marketing 195

Marketing Study Survey Groups 195

dscout People Nerds

APRIL 22, 2021

An ambitious longitudinal study informed the global Uber Pro launch. Use the team’s learnings to guide your next long-qual research project. .

Study 96

Study Marketing 96

Education Services Group

NOVEMBER 21, 2022

I’m talking about the 2022 Customer Success Leadership Study (much more exciting, IMHO). This aligns well with the results from this year’s study. Given that the labor market remains tight as teams expand, CS leaders have had to get creative in their search for talent. No, I don’t mean the new season of White Lotus.

Study 98

Study Leadership Customer Success Industry 98

C3Centricity

JANUARY 21, 2019

If you commission or conduct market research, then this post is a must-read. The best studies come from a thorough situation analysis which should include a complete review of all current knowledge and past research findings. As already mentioned in #3 if a study is worth organising, it is worth executing to the best of our abilities.

Marketing 209

Marketing Study Analysis Measurement 209

Influitive

FEBRUARY 22, 2018

Nielsen’s “Consumer Trust in Advertising” study shows that, ‘recommendations from people I know’ remains the most trusted form of brand discovery, and ‘consumer opinions posted online’ comes in at third most trusted. Today’s customers don’t trust ads.

Study 101

Study Brands Marketing Advertising 101

SurveySparrow

FEBRUARY 14, 2022

Cross-sectional study. Yes, for almost all your market research needs, this study technique plays a huge role. Cross-Sectional Study – The Definition. Cross-Sectional Study – The Definition. Why Do We Use Cross-Sectional Study? And yes, it’s like clicking a pic!

Study 52

Study Examples Analysis Groups 52

Influitive

FEBRUARY 3, 2023

Marketing teams across industries and regions now have to plan for driving growth, but with tighter budgets and smaller teams. Moreover, […] The post Forrester Study: How Influitive Generates a 355% ROI appeared first on Influitive. We’re in rough economic waters.

ROI 52

ROI Study Customer Retention Industry 52

Genroe

JUNE 26, 2023

The post [Case Study] Transforming the Digital Frontier – CyberCX’s Successful Customer Experience Program appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. Discover how CyberCX transformed their customer experience, boosting NPS and amplifying business growth with a comprehensive CX program.

Case Study 52

Case Study Net Promoter Score Study Customer Experience 52

2020 Research

JANUARY 17, 2024

Elevate Your Market Research Recruitment Today Learn how ​In this Article: Understanding Your Research Project Factors to Consider When Choosing the Right Recruitment Approach Which Recruitment Approach Should You Choose? Recruiting high-quality research participants for market research is an essential step in obtaining reliable insights.

Marketing 59

Marketing B2C Study Healthcare 59

Alida

APRIL 1, 2021

The streaming media market is, at times, a tale of contrasts. On one hand, the market is booming: According to MarketsandResearch, the global streaming media market is on pace to expand at a 23.2% That same study noted the increasingly fragmented state of the streaming market as a result of how crowded the space has become.

Marketing 130

Marketing How To Study Entertainment 130

Help Scout

AUGUST 22, 2023

Color psychology in marketing and branding is more complex than “green conveys calm.” Consider these studies to make better decisions. Read the full article

Brands 99

Brands Marketing Study 99

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 111

Marketing Social Media Advertising Tips 111

2020 Research

OCTOBER 18, 2023

During Sago’s recent webinar, “ Harnessing AI in Research: A Roadmap to the Future ,” Raj Manocha, Chief Client Officer of Sago, delved into the current state of AI in market research and how to leverage its capabilities to enhance insights and drive forward-thinking strategies. A: This is more about how the tool is built.

Marketing 108

Marketing Healthcare Analysis Case Study 108

Influitive

AUGUST 11, 2016

Wondering how other companies are performing when it comes to advocate marketing? The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive.

Study 60

Study Marketing Groups Measurement 60

CSM Magazine

APRIL 4, 2024

Affiliate marketing has emerged as a cornerstone of modern digital commerce, offering businesses a cost-effective and performance-driven approach to customer acquisition and revenue generation. At the heart of customer affiliate marketing lies the symbiotic relationship between brands and affiliates.

Marketing 52

Marketing e-support Case Study Resources 52

Forrester's Customer Insights

AUGUST 7, 2023

Findings of the State of Field Marketing Study, 2023 to be unpacked at upcoming EMEA and APAC B2B Summit events.

Study 26

Study Marketing B2B 26

CSM Magazine

APRIL 19, 2023

makepositive, Sabio Group’s specialist Salesforce CRM consultancy, has been named Leader in three out of the six quadrants of the ISG Provider Lens Salesforce Ecosystem Partners Study for the UK. “That dedication to working as one with our customers is what differentiates us in the market.

Study 52

Study Consulting CRM Groups 52

BirdEye

MAY 3, 2023

Marketing objectives are actions that’ll help you achieve your marketing goals. In this blog, we’ll share some strategies for setting effective marketing objectives to reach your desired results. And an effective marketing objective starts with strategies for each of these more manageable elements.

Strategy 98

Strategy Marketing Social Media Net Promoter Score 98

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

DemandJump

MARCH 25, 2022

In the world of marketing, SEO proves vital to increasing traffic to your website. In fact, organic search is responsible for 53% of all site traffic, according to this study. The easier it is for readers to find your website, the higher the odds that those readers will actually view your site.

Marketing 104

Marketing Study 104

Education Services Group

JULY 27, 2021

But my favorite way to showcase your past successes and your current abilities to the world is by telling a customer’s success story with a case study. Case studies can be some of the most powerful content because they tap into one of the most powerful methods of communicating – storytelling. Our brains love stories.

Case Study 52

Case Study Study Social Media Customer Success 52