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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In a year of lackluster Super Bowl ads, one brand that stood out was a spot for antioxidant infusion drink Bai Brands, recently acquired by Dr. Pepper Snapple Group. This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Some studies suggest that poor customer service costs businesses up to $62 million per year. Whichever way you look at it, it’s clear that unhappy customers ( who are much more likely to leave your brand , naturally) are a huge threat to business growth. In the study, 10% of the Fortune 500 companies and 6.7%

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The Evolving Food Delivery Market

NetBase

Consumers are embracing the Evolving Food Delivery Market – especially as COVID-19 continues to spread. While food delivery is nothing new, the Romans had their own version of take out as far back as 753 BC – online and mobile app ordering is a bit more recent, starting in 2004.

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Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Optimove

In a recent CommerceNext survey of CMOs, “Retention/Loyalty Marketing” was named the area where marketing leaders are looking to increase their investment the most. So we ran comprehensive research, took a deep dive into the numbers, and resurfaced with a clear conclusion that all these marketing folks?

Groups 98
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How to Create a Successful Customer Loyalty Program

Michelli Experience

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. That goes for both good and bad news!

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Brand Move Roundup – June 25, 2020

C Space

The Brand Move Roundup – June 25, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. Schott Foundation.

Brands 52
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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

When done well, both disciplines use touchpoint maps, observational studies, and scientific methods to identify friction points and opportunities. More often, they oversee operational issues or marketing, but not the whole enchilada. UX is that customer experience spans the ENTIRE customer journey. But they should.

Loyalty 52