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Why Good Customer Experience Starts With Your Internal Culture

Customer Bliss

In today’s episode, I chat with Leslie McNamara , who is the Chief Marketing Officer and Managing Director in workforce development at Citi Retail Services. In her role, Leslie merges workforce development with marketing, working directly with retailers. Good Customer Experience Starts With Your Internal Culture.

Culture 147
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Crafting Compelling Stories: The Key to Unlocking True Customer Engagement

Beyond Philosophy

Today, we examine why storytelling is a powerful tool in a marketer’s toolbox. For instance, in 2002, people didn’t know what I meant by customer experience , so I would ask them to tell me a story about an experience they enjoyed and one they didn’t. Storytelling is an essential part of communication with customers, too.

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Getting Company Culture and Operations Right, and Keeping Them Right: What It Really Means to Be Stakeholder-Centric This Labor Day

Beyond Philosophy

A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” If customer-centric culture-building and customer-focused initiatives were the only end goals, perhaps these approaches would be sufficient.

Culture 83
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Aesthetics: Why This is A Vital Part of Your Experience

Beyond Philosophy

We had Claudia Townsend, associate professor of marketing at the University of Miami at the Miami Herbert Business School, as a recent podcast guest. ” As a result, the focus on aesthetics has become universal in marketing efforts today. . Townsend says this is a learned response from the culture.

Fashion 163
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7 Questions That Reveal Whether Your Company is Committed to CX

Beyond Philosophy

When I started Beyond Philosophy back in 2002, I could ascertain whether a company was customer-focused or not right away. When I thought about it, there were some common telltale cultural signs organizations share that indicate where their focus lies. However, the answers to them reveal issues that occur at a cultural level.

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UK Scores Fall Whilst U.S. Rise – What’s The Problem?

Beyond Philosophy

Per the online marketing intelligence service WARC , QVC took the top spot in the survey, jumping nearly 20 places over its positions last year. I founded Beyond Philosophy in the UK back in 2002. They can adopt a customer-centric culture. Just 12 months ago in 2015, they scored 7.33; in 2017, just 7.08. Brands in the U.S.,

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What a Customer First Strategy Is (And what it’s not!)

C3Centricity

And that it involves a culture change to move the organisation in this direction. “a strategy by which businesses create their products, content, and marketing campaigns so that they serve their customers first, and their organization second.” OK, so I’m not talking about the 2002 Minority Report.

Strategy 189