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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

Chief Marketing Officers (CMOs) face the dual challenges of managing budget constraints while also demonstrating the return on investment (ROI) of their marketing initiatives. Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

ROI 226
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2023 consumer data report: How online reviews shape multi-location businesses

BirdEye

From the smallest purchases to a huge investment such as a car, online reviews are the new digital word-of-mouth and have the potential to sway purchase decisions and shape the success of your business. When it comes to multi-location businesses, being the top choice backed by positive reviews can help boost the return on investment (ROI).

Consumers 113
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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Imagine a retail store selling to two customers, one who lives in a cosmopolitan city and the other in a rural town. Choose the ones most likely to engage with your product and that will lead to a positive return on investment (ROI). Each would have different expectations and wants for the clothes they wear.

Marketing 260
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The Impact of Prescriptive Analytics in Business Decisions

InMoment XI

Consider a retail company using prescriptive analytics to optimize its pricing strategy. Consider a retail company that uses descriptive analytics to review sales reports from the previous quarter, visualizing key metrics such as total sales, product categories, and customer demographics.

Analytics 260
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Brand Passion Report 2019: Top Loved Brands

NetBase

Using our powerful Next Generation AI capabilities , we captured the most loved brands across the globe to create the Brand Passion Report 2019: Top Loved Global Brands. Keeping pace with social is table stakes, and it involves much more than tracking brand mentions or tallying likes for a weekly report. Probably not.

Brands 62
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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. Source: 2023 Marketing Fatigue Survey ) Overall, 80% of online shoppers unsubscribe : 80% of consumers unsubscribed from retail brands in the preceding three months.

Consumers 111
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The State of Automated Customer Service in 2023

Comm100

Best of all, bringing all these benefits to a customer service environment comes with significant return on investment. Following constructive coaching and suggestions provided in real-time by AI, employees reported the suggestions were helpful for quality assurance. What is the state of automated customer service in 2023?