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Building a Strategic CX Roadmap, Part 1: The Bad News

InMoment XI

I’m still on a high from the 2017 CXFusion Conference in Las Vegas. I taught a workshop on strategic roadmapping using our free CX Assessment to a group of eager CX professionals. In the time since, I’ve continued to reflect on how to do this effectively, and I have some additional thoughts to share. View Article.

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Building a Strategic CX Roadmap, Part 1: The Bad News

InMoment XI

I’m still on a high from the 2017 CXFusion Conference in Las Vegas. I taught a workshop on strategic roadmapping using our free CX Assessment to a group of eager CX professionals. In the time since, I’ve continued to reflect on how to do this effectively, and I have some additional thoughts to share. View Article

Roadmap 200
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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

ROI on Marketing and Digital Specifically The rule of thumb for marketing ROI is typically a 5:1 ratio, with exceptional ROI being considered at around a 10:1 ratio. However, according to a recent Data & Marketing Association (DMA) study, the average ROI for digital (email) marketing in 2022 was $36 for every $1 spent.

ROI 226
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5 Challenges Facing Your Customers and Brands, and What They Mean for Your CX Program

InMoment XI

Challenge #1: Price Increases. You’ve probably seen this word plastered all over your local news recently; if not, it’s the media’s new favorite term for paying the same price for a good that is reduced in size or amount. Challenge #4: Shrinkflation.

Brands 529
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A New Breakthrough Model of Customer Experience – Quantum Customer Centricity™

C3Centricity

However, only 1% of customers feel that vendors consistently meet their expectations. That’s good news for you late adopters, as it means you may still have time to benefit from delivering a better CX experience for your customers, but you must act NOW!

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Your Guide to Mastering Brand Reputation Management

InMoment XI

Here are key aspects to avoid when navigating the realm of brand and business reputation management: 1. These platforms aggregate data from various online sources, including social media, review sites, news articles, and other digital channels, providing comprehensive insights into how a brand is perceived.

Brands 378
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2022 EX Trends: The Top 2 Things Employees Must Have in Their Next Job

InMoment XI

Even if you don’t work in the HR space, you’ve probably seen the term “The Great Resignation” cross your news feed at least once (or 100 times, more likely). And that might leave you wondering: what employee must haves are convincing employees to leave their old jobs for new ones? Employee Must Have #1: Supportive Culture.

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