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When Implementing Global Programs With a Localized Strategy Yields 25% Increase in Average Order Value

Optimove

leading to…) Increasing email Click-to-Open ratio by 30% YoY (leading to…) Increasing average order value by 25% YoY! The post When Implementing Global Programs With a Localized Strategy Yields 25% Increase in Average Order Value appeared first on Optimove.

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How Quick Service Restaurants Can Leverage Customer Feedback in Every Department

InMoment XI

In our last blog about creating an excellent food service customer experience (CX), we talked about how vital customer reviews are to growing your business (and how your customer experience plays a pivotal role in making sure your reviews are positive). . Our QSR clients say training a new employee can cost them an average of $1900!

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How lastminute.com Increased Their Average Order Value by 18% With Optimove

Optimove

Furthermore, targeting criteria include lifecycle stage , expressed interest (via recent customer click/view activity), past purchases, historical interactions with prior campaigns and predictive factors (risk of churn , future value and others). How is it done? at the exact moment that each email is opened by each recipient.

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Guest Blog: How Should You Grow and Sustain Your Customer Lifetime Value?

ShepHyken

This week we feature an article by Lukas Sitar who writes about growing and sustaining customer lifetime value for the entire customer cycle. While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value.

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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

Automotive consumers visit an average of 4.2 Oftentimes, they will use multiple devices throughout this process: the average automotive shopper spends 33% of their research time on a mobile device. Positive perceptions lead to increased sales and customer loyalty, while negative perceptions can harm sales and brand value.

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How to Elevate the Customer Experience with Conversational Commerce

Lumoa

Delivering Value Through Conversations To implement conversational commerce effectively, you must ensure you deliver value at every touchpoint. Use links to landing pages or resources such as an FAQ section so that the journey is as smooth as it can be. Don’t interact with customers just for the sake of it.

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Unwrapping Customer Loyalty: How to Drive Retention After the Holidays 

Optimove

The Gift of First-Purchase Data The number of items customers purchase in their first order directly impacts their likelihood of making a second purchase. Among customers who initially bought only one item during the 2022 holiday season, only 16% proceeded to place a second order.

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