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Focus on Customer Service in 2010 (Finally?)

Customers Rock!

2010 may just be the year that companies start to focus on their customers and serving them well. Brands are using a focus on customers as a competitive differentiator in their advertisements. Those who are not will fall behind in 2010. Is 2010 the year for a focus on the customer? What do you think?

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Blue Ocean Promotes Amy Bennet Roach to Vice President, Sales and Marketing

BlueOcean

Amy joined the Blue Ocean team as Communications Manager in 2010, bringing with her a wealth of experience in marketing, advertising, communication, and public relations.

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A Belated Thank You To Tony Hsieh

Kerry Bodine

Amazon tells me that I last purchased Tony Hsieh’s book Delivering Happiness on August 26, 2010. I had recently moved back to San Francisco and, after a less-than-fulfilling detour into the world of marketing and advertising, was doing some soul searching about my next career move. The timing was fortuitous.

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47 Incredible Instagram Statistics

Brandwatch CX

Instagram launched on October 6, 2010. The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010 (above). Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform.

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The Most Wonderful Time of the Year? Black Friday Shopping is Here

QuestionPro Audience

The day after Thanksgiving first became popular among shoppers in the late 1920s, when Macy’s department store advertised holiday sales during their annual Thanksgiving Day parade in New York City. Love it or hate it, it’s become something of an institution in the United States.

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Instagram Marketing Guide for Business Accounts

BirdEye

After its founding in 2010, the app quickly became a place for people to promote their small business especially. Social media channels are essentially advertising companies that make money when their users actively engage with content. Instagram advertising. What is Instagram marketing? Source : Adage.

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How Learning Is Transforming the CX Landscape

Gainsight

It’s so important today that, according to a 2023 Super Office study, customer experience is now the primary focus to beat out the competition for more than two-thirds of companies—up from only 36% in 2010! And the same study found that CX is the top business priority for companies over the next five years!