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Blue Ocean Promotes Amy Bennet Roach to Vice President, Sales and Marketing

BlueOcean

Blue Ocean, an award-winning provider of customer care solutions, is delighted to announce the promotion of Amy Bennet Roach to Vice President, Sales and Marketing. Amy joined the Blue Ocean team as Communications Manager in 2010, bringing with her a wealth of experience in marketing, advertising, communication, and public relations.

Sales 156
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Focus on Customer Service in 2010 (Finally?)

Customers Rock!

2010 may just be the year that companies start to focus on their customers and serving them well. Brands are using a focus on customers as a competitive differentiator in their advertisements. Each customer service representative says more about the brand by how they treat a customer during an interaction than any marketing campaign.

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A Belated Thank You To Tony Hsieh

Kerry Bodine

Amazon tells me that I last purchased Tony Hsieh’s book Delivering Happiness on August 26, 2010. I had recently moved back to San Francisco and, after a less-than-fulfilling detour into the world of marketing and advertising, was doing some soul searching about my next career move. The timing was fortuitous.

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An Interview for Change: Khoros Expert Opinion on proving ROI in marketing

Lithium

Don’t cut your marketing budgets only to lose ground to your competitors. Khoros Marketing expert Matt Deluca dives into exactly when cost-cutting makes sense. Since the beginning of the marketing and advertising era, it has been notoriously difficult to prove the ROI of any given campaign. Parker Hicks. Parker Hicks.

ROI 52
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47 Incredible Instagram Statistics

Brandwatch CX

Instagram launched on October 6, 2010. The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010 (above). Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform.

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Market Research vs. Marketing Research — What’s the Difference?

Qualtrics

Have you ever wondered about the difference between Market Research and Marketing Research? The core difference between Market Research and Marketing Research is the scope of the concept. First, Market Research is a more narrow concept because it is research focused on a specific market, place or location.

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How Learning Is Transforming the CX Landscape

Gainsight

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. CS teams focus on how to deliver and uphold the value proposition promised by Marketing and Sales. There’s more competition than ever. Focus on customer experience.