article thumbnail

Live Chat for Higher Education – The Ultimate 101 Guide

Comm100

By providing a fast and convenient digital channel, live chat is uniquely suited to meeting the needs of today’s students. With schools needing to do more to both attract and retain students, meeting students on their terms has become a necessity to remain competitive. CHAPTER 2 Why is higher education adopting live chat?

article thumbnail

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guest Blog: Experience Will Set Direct-to-Consumer Brands Apart. Convenience Won’t.

ShepHyken

However, this has also opened huge opportunities for brands to innovate and differentiate themselves. To stand out, these brands need to rely on service. With top-shelf service, support, and experience, young and modern DTC brands can come out on top. Succeed With Experience. Succeed With Experience.

article thumbnail

A Complete Guide to Omnichannel Customer Service

Comm100

The state of customer service is always changing, and brands must keep up. They now want to reach out to brands on a variety of channels depending on what suits them in that moment – whether that’s live chat, email, social media or even SMS. Organizations often struggle with meeting customer expectations. Comm100 Omnichannel.

article thumbnail

Brand Move Roundup – May 4, 2020

C Space

The Brand Move Roundup – May 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Enjoy the network from the safety and comfort of your home!”

Brands 52
article thumbnail

Why I Put a Decade Old Brand to Rest

Russel Lolacher

OR The Death of the UPsell Brand and the Birth of Doing More with L.E.S. ” I’ve been explaining “The UPsell” brand with these responses since 2009. .” ” I’ve been explaining “The UPsell” brand with these responses since 2009. So it’s time for a change.

Brands 45
article thumbnail

VW To Buy Back Cars And Learns Cost Of Lying

Beyond Philosophy

This buyback agreement, described by Reuters as a framework deal, includes the Jetta Sedan, the Golf compact and the Audi A3 models sold since 2009. Now, with Mitsubishi, the third scandal involving lies from a major car brand in less than a year, it sends the message that carmakers are not to be trusted.