Remove 2007 Remove Communication Remove Marketing Remove Social Media
article thumbnail

12 Marketing strategy examples, plus tips

BirdEye

That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Table of contents What is a marketing strategy? Content marketing Attract potential clients and generate revenue with high-value content.

article thumbnail

As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand. Customer-led marketing still delivers brands an average increase of 33% in customer lifetime value. A new era of marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A History of Customer Support Technology

Team Support

Though primarily used for outbound marketing campaigns, these systems also allowed for better organization and tracking of customer data. Customer interactions expanded to email and web-based platforms: Companies began using email for customer communication, and websites provided self-service options and FAQs. which launched in 1987.

article thumbnail

How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. The media might be more inclined to show what a large corporation has done, but even if you are a start-up, with no marketing strategy or whatsoever, you can still help.

Brands 147
article thumbnail

When the Journey is the Destination, Quadient is a Leader

Quadient

Well, according to the recent Forrester Wave™ on Journey Mapping Platforms by Forrester’s Joanna de Quintanilha , Michelle Beeson , and Paul McKay , Quadient's Inspire Journey solution is a Leader in the Journey Mapping Platform market. Social Media Image. Measure business impact.”. Scott Draeger. Customer Journey Mapping.

article thumbnail

How Can Customer Feedback Be Used to Improve Product Description?

SurveySensum

A well-crafted product description can: Effectively communicate the value and quality of your products Increase customer experience Boost lead generation and sales Helps in building a strong reputation However, if you are not getting the above benefits, it means your product description needs improvements.

article thumbnail

2022 Analyst Report Roundup: Data to Back Your CCM-CXM Budget

Quadient

But while concerns of economic uncertainty remain top of mind, the market for customers’ time, attention, and spending is becoming fiercely competitive, making 2023 the right time to transform your customer communications. Gartner Market Guide: Helping you Re-evaluate Your CCM Tech Stack.