The #CX Perception Gap
CX Journey
MARCH 13, 2018
There’s this thing called the customer experience perception gap ; it was uncovered by Bain back in 2005, and they referred to it as a "delivery gap." Remember that this was 2005. Earlier this summer, Capgemini released a report that had similar findings, which means we have only made some progress in the last 12 years.
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