article thumbnail

The #CX Perception Gap

CX Journey

The good news is, more and more company leaders are starting to get that they need to focus on the customer experience; the bad news is, many – most – are still struggling with the concept , choosing instead to focus on sales, metrics, and maximizing shareholder value. Remember that this was 2005. No argument there.

article thumbnail

Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

In Acquia’s Customer Experience Trends Report surveying over 6,000 consumers worldwide, only 10% strongly agreed that ‘most brands meet their expectations for what they consider a good experience.’ In the same report surveying 600 marketers of director-level and above, 82% believe they are meeting CX expectations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What #CX Professionals Wanted to Know in 2018

CX Journey

In this post, I outlined potential success metrics to get your wheels turning. Keep in mind, though, that you don't need a ton of metrics; decide on a one or a few, and stick with them. First, it's important to recognize that there are three different audiences of this transformation: employees, customers, and the business.

article thumbnail

4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

Unfortunately, many companies still don’t give that credit to their market research folks and what the marketing metrics tell them. In other words, we can compare satisfaction today to what it was in 1994, 2000, or 2005. Years ago, in my corporate job, I was responsible for customer research and reporting it to the team.

article thumbnail

Black Friday vs Cyber Monday Social Sentiment

NetBase

In 2005, Cyber Monday entered the online fray. According to the Shop.org/ Bizrate Research 2005 eHoliday Mood Study, ‘77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005).’”.

article thumbnail

Black Friday vs Cyber Monday Social Sentiment

NetBase

In 2005, Cyber Monday entered the online fray. According to the Shop.org/ Bizrate Research 2005 eHoliday Mood Study, ‘77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005).’”.

article thumbnail

Health care mergers and acquisitions: Why patients and employees should come first

Alida

The report, conducted by consulting firms Prophet and GM Healthcare Camden Group, found that between 2013 and 2014, M&As increased by 14 percent, while patient satisfaction across the industry declined three percent. The reality, however, is that mergers don’t necessarily improve patient care or lower costs for consumers. Conclusion.

Airlines 138