VW To Buy Back Cars And Learns Cost Of Lying
Beyond Philosophy
NOVEMBER 29, 0002
Now, with Mitsubishi, the third scandal involving lies from a major car brand in less than a year, it sends the message that carmakers are not to be trusted. If you can’t trust the brand, you can’t trust the brand promise. Back in 2005 we researched which emotions drive value ($$$) and which ones destroy it.
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