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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason. Here are a few of the key events: April 2005: YouTube launched. It was a wakeup call for Comcast and every other big brand. NPS was the first framework that directly tied customer experience to business results.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason. Here are a few of the key events: April 2005: YouTube launched. It was a wakeup call for Comcast and every other big brand. NPS was the first framework that directly tied customer experience to business results.

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Brand Move Roundup – September 7, 2020

C Space

The Brand Move Roundup – September 7, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. billion in sales in its fiscal year 2020 despite the global COVID-19 crisis.

Brands 40
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The Best Natural Language Processing (NLP) Solutions Providers

CSM Magazine

Its greatest invention is the skim engine that allows firms to analyse their competitors, gather data about customers, and monitor the markets. Exceed AI is an NLP and virtual assistant provider that offers edge-cutting solutions to sales and marketing teams. It’s a US-based company that was founded in 2005.

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The Frontline Experience Gap

Horizon CX

Four isolated events quickly become 400, then 4,000, and then the brand takes shape. The Experience Gap is Alive and Kicking The experience gap (delivery gap, Bain & Company, 2005) is well known: 80% of CEOs say they deliver great experiences, whereas only 8% of customers agree. All I can say is that small things accumulate.

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Brand matters… now more than ever

C Space

Brand matters… now more than ever. In the face of rapidly shifting customer expectations, it can be hard for brands to maintain relevance. Charles Trevail, CEO of C Space and Interbrand, delves into the recent changes in consumer behavior, and why, because of these changes, brands have more room to play than ever before.

Brands 40
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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

This week we feature an article by Pem Brooke, Marketing Manager of SuperStaff. Score says that 91% of your clients will leave your company for an alternative brand if they experience bad customer service. Gen Z- born from 2005 to present. Your brand could succeed in marketing to this generation through social media and SMS.