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Brand Move Roundup – September 7, 2020

C Space

The Brand Move Roundup – September 7, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. billion in sales in its fiscal year 2020 despite the global COVID-19 crisis.

Brands 40
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The Frontline Experience Gap

Horizon CX

Four isolated events quickly become 400, then 4,000, and then the brand takes shape. The Experience Gap is Alive and Kicking The experience gap (delivery gap, Bain & Company, 2005) is well known: 80% of CEOs say they deliver great experiences, whereas only 8% of customers agree. All I can say is that small things accumulate.

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The Best Natural Language Processing (NLP) Solutions Providers

CSM Magazine

Exceed AI is an NLP and virtual assistant provider that offers edge-cutting solutions to sales and marketing teams. What makes it vital is how its virtual sales assistant software utilizes conversational AI to ensure that each lead is followed up with and nurtured. It’s a US-based company that was founded in 2005.

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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Some brands think that dealing with customers with uniform responses and procedures increases their efficiency and effectivity—when, in fact, some customers may feel alienated if the support agents of a company do not match their communication styles with the expectations of the age group they are dealing with.

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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Some brands think that dealing with customers with uniform responses and procedures increases their efficiency and effectivity—when, in fact, some customers may feel alienated if the support agents of a company do not match their communication styles with the expectations of the age group they are dealing with.

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How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Oracle

In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. I am responsible for ecommerce as well as marketing and branding of all the physical stores. The brand offers integrated consumer experience in all sales channels: stores, website, and call center.

Fashion 50
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Everything You Need to Know about Text Analytics

Lumoa

They expect actions and communication. Based on the text analytics you would know that the people talk negatively about your customer service response times, the info available on your website, the attitude of your sales personnel, the features of your latest product release etc. They expect to be treated individually and respectfully.

Analytics 304