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White Papers and Business Plan: The Main Differences

CSM Magazine

When owners of companies think about documentation, they sometimes choose between white papers and business plans. White Papers in Brief. A white paper is a document that consists of information about a product or service. There are the most popular types of white papers: 1. Market Research.

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What Is the Difference Between Voice of Customer and Market Research?

InMoment XI

A lot of folks believe that voice of customer (VoC) programs and market research mean the same thing—but they’re actually quite different! Breaking Down the Difference Between Voice of Customer & Market Research. What Is the Definition of Market Research ? What Is the Role of Market Research in Your Business?

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How to Engage Customers – “Hearts, Then Charts” White Paper

ijgolding

Almighty Chief Strategy Officer Ian Fitzpatrick recently wrote and published the white paper, “Hearts, Then Charts,” which offers a practical framework for aligning organizations with their customers to create a customer-centric culture. Our research took us into the design, marketing, sales teams of 30 enterprise organizations.

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New White Paper: A Digital Feedback-Fueled Approach to Personalisation

mopinion

The post New White Paper: A Digital Feedback-Fueled Approach to Personalisation appeared first on Mopinion. Being able to provide a personalised experience, however, still proves to be a real challenge for many digital marketers. The good news is, there […].

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The Ultimate CX Solution: Combining Software + Service

This white paper explores why this third option is the best choice for companies looking to reap the benefits of a comprehensive CX program that leverages the latest research technologies, augmented by the power of the human mind. However, a third option has emerged, blending the best of both worlds, software plus services.

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Customer Analytics Best Practices: Free White Paper

Bob Hayes

Download the free 22-page white paper by clicking the image. Download the complete 22-page white paper here. Researchers have found that top-performing businesses were twice as likely to use analytics to guide future strategies and guide day-to-day operations compared to their low-performing counterparts.

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New White Paper: How to Boost your Retail Website with Online Feedback

mopinion

The post New White Paper: How to Boost your Retail Website with Online Feedback appeared first on Mopinion. Consumers are not only (increasingly) picking up their mobile phones to shop online, but they’re also looking for a more interactive experience with the brand, accompanied by a smooth purchasing process.

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