article thumbnail

What Brands Should Do to Design More Inclusive Experiences

InMoment XI

Whether it’s how quickly news travels via social media or how to have conversations with marginalised communities, the sheer myriad of variables for brands to consider can seem overwhelming. The Speed of Social. This will compel customers to forgive your mistakes and result in positive messaging for your brand.

Brands 493
article thumbnail

Converting Customer Survey Respondents into Social Media Advocates

InMoment XI

This article was first published as a Maritz Research White Paper. You can view the original paper here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Engage Customers – “Hearts, Then Charts” White Paper

ijgolding

Almighty Chief Strategy Officer Ian Fitzpatrick recently wrote and published the white paper, “Hearts, Then Charts,” which offers a practical framework for aligning organizations with their customers to create a customer-centric culture. One in five said that social media sentiment was their only measure.

article thumbnail

Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. To learn more about how unstructured data analytics is key to understanding the Voice of the Customer, read this white paper !

Analytics 488
article thumbnail

Converting Survey Respondents to Social Media Advocates

InMoment XI

If you haven’t been following along, here are three white papers on the topic. Let’s wrap up our series of posts about our 2013 Online Review Study. Part One – Should you believe everything you read on online ratings and review sites? Part Two – Ubiquitous Reviews and Low Participation Part Three – Money Talks.

article thumbnail

Converting Survey Respondents to Social Media Advocates

InMoment XI

If you haven’t been following along, here are three white papers on the topic. Let’s wrap up our series of posts about our 2013 Online Review Study. Part One – Should you believe everything you read on online ratings and review sites? Part Two – Ubiquitous Reviews and Low Participation Part Three – Money Talks.

article thumbnail

Converting Survey Respondents to Social Media Advocates

InMoment XI

If you haven’t been following along, here are three white papers on the topic. Let’s wrap up our series of posts about our 2013 Online Review Study. Part One – Should you believe everything you read on online ratings and review sites? Part Two – Ubiquitous Reviews and Low Participation Part Three – Money Talks.