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Five Rules of Customer Observation for Greater Success

C3Centricity

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately too often an under-utilised tool of marketers. However, this intense but short observation is likely to do more harm than good. Let me explain.

Culture 149
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Five Rules of Observation and Why it’s Hard to Do Effectively

C3Centricity

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. The post Five Rules of Observation and Why it’s Hard to Do Effectively appeared first on C3Centricity.

Study 120
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Five Rules of Observation and Why it’s Hard to Do Effectively

C3Centricity

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. However, this intense but short observation is likely to do more harm than good. Make customer observation everyone’s job.

Exercises 120
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How to Sell More to Less People: Essentials of Segmentation

C3Centricity

Your brand needs to appeal to a group of customers who are looking for the solution you are offering. Although this may not sound like common sense at first, segmentation actually ensures that you have the best possible chance to satisfy the needs of your targeted customers. Never miss an episode. Are you guilty of this?

How To 139
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Guest Blog: Five Tips to Providing a Five Star Experience

ShepHyken

This week we feature an article by Katie Mares who explains how any business or organization can provide its customers with a five-star experience. The best way I can describe ‘customer service’ is by using the word transaction. So, What is a Five-Star Experience? Here are five tips to create a five-star experience!

Tips 136
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7 Reasons for Failure When Adopting a Customer First Strategy

C3Centricity

By now, every CEO knows that a stronger customer focus is the answer to many of their business challenges. Why therefore do so many companies still struggle to adopt a customer-first strategy and culture? The CEO needs to ask the awkward questions to ensure everyone is embracing a customer-first strategy.

Strategy 194
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Hugging your haters: A conversation with customer experience expert Jay Baer

BirdEye

However, according to customer experience expert Jay Baer, these reactions will only backfire. During our digital conference, Birdeye View, our VP of Product Marketing, Rebecca Colwell, sat down with Baer to discuss strategies for constructively handling negative customer feedback. Ignore it and hope it goes away?