Fast and Cheap Fashion – Who pays the Price?

Helen Dewdney

Is Fast Fashion worth the Risk? Fast fashion has been at the heart of a number of controversies over the past couple of years, but a new report claims that those at the forefront of unsustainable fashion have broken lockdown rules and put lives at risk. Fast fashion explained.

15 Fashion Influencers to Watch from London Fashion Week 2019

NetBase

London’s Fashion Week was, of course, an online sensation. And that’s because those involved in the Fashion Week are promotional pros, with powerful influencers among them. So, in entirely random order, we’re sharing 15 notable fashion influencers who understand the art of audience engagement. To kick it off, we noted that many of these fashion-forward folks are advocates for larger issues around social change, of which there are sub-categories.

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The rise of chief digital officers in fashion, luxury and beauty retail

Alida

Many CDOs bring deep technological expertise, but CEOs also hope that this new C-suite role can bring valuable consumer insight. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. A key challenge facing CDOs is developing a deep and detailed view of customer behavior across all channels in a challenging, competitive landscape where consumers are empowered by digital technology to easily take their business elsewhere.

Social Analytics Research Supports Eco-friendly Fashion

NetBase

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. Eco-friendly Fashion: The Fast Fashion Cure. What is Fast Fashion? What is sustainable fashion though? Which ones are leading the eco-friendly fashion charge?

TOUCHPOINT & FASHION RETAIL

News & Customer Experience

Today we enter the fantastic world of a fashion store. When it comes to fashion retail , there are so many and different touchpoints. Fashion industry is an overstocked market, therefore the only way brands can differentiate themselves is by delivering an ultimate customer experience aligned with their own identity and values. This cause super consumers to have massive possibilities of interaction at their disposition.

COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

And brands’ COVID-19 responses have triggered fluctuating consumer passion. With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists.

Bad Data Series: Fashion Café Flops Fantastically

NetBase

To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! What is Fashion Café and Who Are Those Karens ? Fashion Cafe was an international restaurant chain that was based in New York City which featured fashion models (more on them in a second) and had locations in the United States , United Kingdom , South Africa , Mexico , and Spain. Social Insight for a Fashionable Win.

Bad Data Series: Fashion Café Flops Fantastically

NetBase

To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! What is Fashion Café and Who Are Those Karens ? Fashion Cafe was an international restaurant chain that was based in New York City which featured fashion models (more on them in a second) and had locations in the United States , United Kingdom , South Africa , Mexico , and Spain. Social Insight for a Fashionable Win.

How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Smarter CX

Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. Passarela is one of the biggest fashion retailers in Brazil, with more than 40 stores in 12 cities in the state of São Paulo and a distribution center of 16 thousand square meters.

Campaigns We Love: “Coach – Defining Modern Luxury”

Gravy Analytics

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design. These audiences include consumers recently observed at higher-end retail locations.

Brands Capturing Consumer Hearts & Attention

NetBase

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. Ways that brands that have winningly captured consumers’ attention with the help of social media analytics. Consumer Hearts Aren’t Complicated.

How Consumers Behavior Changed Throughout the First Coronavirus Wave

Optimove

That April study focused specifically on consumers’ behavioral patterns at the start of the coronavirus outbreak and went well into the first wave. The Fashion industry joined shortly after in April, probably due to the discounted environment that emerged.

3 Ways Work at Home Is Shifting Consumer Behavior

Smarter CX

With so many more people at home working, studying, and finding entertainment across devices, the way consumers are behaving and interacting with brands is changing. Here are 3 key areas where consumer behavior is shifting, and how you can modify your strategy to accommodate. Consumer spending centers on essentials. These spending shifts aren’t surprising, and they reflect cautious consumer sentiment about economic recovery after COVID-19.

Expanding Your Consumer Coverage with Quid Social!

NetBase

Brands need contextualized insight to inform strategic decision-making, and having access to both consumer and market intelligence in one place is optimal! Consumer & Market Analysis in One Place. Consumer insights play an essential role in strategic business decisions.

3 notable trends in the retail apparel industry

Alida

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. But regardless of the reasons for the shift in shopping habits, the remaining apparel and fashion companies are facing a retail landscape that’s more competitive and cutthroat. Innovation Customer Experience retail fashion apparel

CGI Influencers Connecting Authentically with Consumers

NetBase

And these days, brands are connecting with consumers thanks to unlikely influencer collaborations. The post CGI Influencers Connecting Authentically with Consumers appeared first on NetBase. Influencer marketing is all about authenticity.

Consumers’ Social Mood Shift & Bringing Back the Brands

NetBase

The social mood has shifted socially to overwhelming anger and brands are showing up by reassessing how to connect with consumers. How can companies capture the social mood and bring their brands back to social to connect meaningfully with consumers there?

Social Listening Captures Consumer ‘Me to We’ Mindshift

NetBase

Consumers are calling brands to action, and there has been a significant cultural shift from “I’ language to “we,” and with it, a social solidarity with brands matching their values. Brands following where their consumers lead and adapting to reconnect with them.

The eBoy and eGirl Anti-Everything Influence on Consumers

NetBase

The eBoy and eGirl anti-everything influence on consumers is growing, but your brand may not be seeing it yet. Fashion is one of those categories. Fashion & Cosmetics Brands Should Love eBoys and eGirls.

In the fiercely, competitive struggle of fashion and service, Burberry does it well

Service Untitled

Chief creative officer Christopher Bailey made sure only one central location would be responsible for the Burberry theme; thus concentrating on design and the ‘brand’ which is inexorably fashion. With the expert incorporation of social media, Burberry has more than 10 million Facebook followers, but even Twitter was not to be the final public method of expanding the younger consumer desire of fashion and function communication.

Companies Pivoting to Adapt to COVID-19 Needs & Capturing Consumer Love

NetBase

They’ve been listening to the conversation of the local and global community and are consequently being met with consumer love. It’s heartening to see the rapid response of many brands which is bolstering consumer confidence. Where in the World Consumers are Located.

NY Fashion Week Themes Reflect Social Analytics Insight

NetBase

New York Fashion Week just ended and it took online by storm, naturally. Though unfortunately, it’s where the insight stops for fashion brands that are using other sentiment analysis tools. Fashion Week Theme Discovery. ‘I can’t try that on because I’m not made like that,’” she said in a post-show interview with Business of Fashion. And S by Serena was seen taking up the charge as well , offering fashions for a range of body types.

Luxury Retailers Capture Consumer Love with Online Events

NetBase

Businesses and consumers are operating in a new reality as they pull together to fight the Coronavirus pandemic. How do companies stay on the consumers’ radar with business closures and mandated quarantines? Dior, known for impeccable fashion, live streamed a Paris catwalk show for its Autumn/Winter collection in order to keep its Chinese buyers connected during the outbreak. Sharing Consumer Love Online.

Color Consumers Covid-green, From Supply Chain Disruptions

NetBase

As consumers everywhere are faced with product shortages, what is considered disposable and what can be re-used has changed amid the outbreak of the Coronavirus. And you can color businesses and consumers Covid-green, from these supply chain disruptions.

How Do Luxury Brands Meet The Needs of Consumers Right Now?

NetBase

Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. What luxury consumers really want from brands. What Luxury Consumers Want – What They Really, Really Want.

Osmosis: What Happens BEFORE "The Path to Purchase?"

Chadwick Martin Bailey

In a research-heavy category, like TVs for instance, it’s obvious that you need to measure, dig into, and understand the experiences along a consumer’s journey (the Trigger, Discovery, Evaluation, and Purchase phases). What about a category like fashion?

7 Secrets CX Analytics Reveal About Retail Consumers

NetBase

Retail consumers are a fickle lot. There’s a big difference between selling other products — say, fashion or apparel — online [and] selling health and wellness products online,” Norpel explained. And getting consumers in-store is always the goal, assuming there is an “in store.” But it’s important to note that consumers are just as likely to share service praise as they are criticism, even though it doesn’t feel that way when it happens.

Forgotten Facts & Fantasies of Customer Delight

C3Centricity

A warm welcome is something you show your customers, consumers, and clients. (>> Tweet this <<) It is not a simple phrase repeated without depth or substance. But more than 70% of consumers expect a welcome email when they subscribe to your offer, according to BlueHornet. You could say it’s old-fashioned in today’s world and I, unfortunately, would agree.

NPS 262

Why the Retail Industry Is Shifting to Direct-to-Consumer Sales

Win the Customer

Abercrombie & Fitch is counting on direct-to-consumer (DTC) sales to counter the retail apocalypse, Columbus Business First reports. leases expiring over the next two years, the fashion brand saw a 4 percent increase in sales, largely thanks to direct-to-consumer sales. Abercrombie & Fitch isn’t the only major retailer redesigning its sales strategy around a direct-to-consumer model.

Fiat Chrysler: The Latest Car Brand to Wreck Consumer Trust

Beyond Philosophy

I maybe old fashioned but surely ensuring your Customers’ safety is your BIGGEST responsibility as a brand. We as consumers love brands. The post Fiat Chrysler: The Latest Car Brand to Wreck Consumer Trust appeared first on Beyond Philosophy | CX Consultants | Customer Experience. Isn’t it a company’s first priority not to harm their Customers? Apparently, someone should have reminded Fiat Chrysler.

Adjusting Your Retail Brand Experience To Evolving Consumer Expectations

Second to None

As consumer purchasing options widen, it becomes increasingly challenging for retail organizations to foster a brand identity that connects with evolving consumer expectations. Conduct research programs like mystery shopping and competitive benchmarkin g programs to capture a better understanding of these evolving consumer expectations in the retail industry. The post Adjusting Your Retail Brand Experience To Evolving Consumer Expectations appeared first on Second To None.

Customer Feedback Is No Longer Just a Luxury for High End Retailers

Alida

Though considered a niche category by some, luxury goods—including high-end fashions, accessories, footwear, and beauty products—are a hot commodity. The global pandemic may have impacted how consumers buy luxury goods, but the market is still growing.

Retail 130

Paranoid Brand Warning: Consumers can sense your fear

Currency Alliance

Consumers love confidence. As consumer marketing agency C Space puts it in their 2017 report, “Unlocking Customer Inspired Growth,”. Consumer brands used to mistake this for loyalty. To tackle this problem head-on, consumer brands must make every marketing touchpoint a celebration of implied self-confidence, and belief in the superiority of their offering. This highlights the conflict between boardrooms and consumers. But imagine how this looks to the consumer.

Generation Z statistics: New report on the values, attitudes and behaviors of the post-Millennials

Alida

By 2020, Generation Z will account for 40 percent of all consumers in the U.S. Fashionable design matters to 67 percent of #GenerationZ shoppers—more than any other generation ( TWEET THIS STAT ). To prepare for the future, companies should start building a relationship with Generation Z consumers now. The brands that have timely and accurate understanding of Generation Z are poised to win the business of these young consumers today and in the years ahead.

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The 6 Best Ways to Show you Respect your Customers

C3Centricity

Smart cookie-blocking technology led by Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) now block third-party cookies by default, and even Google’s Chrome will soon get controls that let consumers block cookies.” More and more CPG companies and brands now offer a loyalty program, especially to their higher-value consumers.

12 Subscription Pet Peeves That Are Turning Consumers Off in 2020

Smarter CX

According to a West Monroe study , 84% of consumers underestimate what they spend on subscription services each month. High subscription services costs can bring on some strong opinions, especially when consumers feel frustrated by the tedious process one may experience canceling the subscription. ” – Snezhina Piskova, Digital Creator, Independent Fashion Bloggers.

Wearables: Technology on the Rise

QuestionPro Audience

In addition to being a fashionable accessory, wearables collect pertinent data that can be sent to the wearer’s physician. Now that consumers are aware of the benefits these products can provide, the industry is working to improve and enhance the wearer’s experience. Audience Mobile Tech News Consumer mobile TechnologyThe wearable technology market is growing at a rapid pace, with 1 in 5 Americans owning a wearable tech device.