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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. This is a mis-leading marketing tactic that works by appealing to consumers wanting to shop in an environmentally sound way. What is green washing?

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Why You Need Software Automation for Your Fashion Business

CSM Magazine

If you’re running a fashion ecommerce business, you likely know that there are countless moving parts to keep track of – from inventory management to order fulfillment and tracking, and beyond. There are lots of benefits to automating your fashion business, such as: 1. The right software can elevate your fashion business!

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Creating Authentic Commerce Experiences for Sustainable Fashion

Merkle

Fashion has always been the epicenter of what’s trending. In the traditional consumer-to-brand relationship, designers and brands told consumers what to wear and how to belong. It’s how we show individual identity, as well as belonging.

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15 Fashion Influencers to Watch from London Fashion Week 2019

NetBase

London’s Fashion Week was, of course, an online sensation. And that’s because those involved in the Fashion Week are promotional pros, with powerful influencers among them. So, in entirely random order, we’re sharing 15 notable fashion influencers who understand the art of audience engagement. We’ll get to that more in a moment.

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The rise of chief digital officers in fashion, luxury and beauty retail

Alida

Many CDOs bring deep technological expertise, but CEOs also hope that this new C-suite role can bring valuable consumer insight. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. They must be able to break down the silos between the retailer’s different departments. A tech background helps.

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Social Analytics Research Supports Eco-friendly Fashion

NetBase

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. What is Fast Fashion?

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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

And brands’ COVID-19 responses have triggered fluctuating consumer passion. With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists. Learning as We Go.

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