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Kate Spade Revamps Retail Experiences to Deliver Brand Values

Beyond Philosophy

I’ll be honest, today we are exploring the experience of an industry I know NOTHING about, women’s fashion. Luxury brands, more than most, have set an expectation in the minds of their Customers, and it’s as high as the prices on the merchandise. One key for a luxury brand is called “aspiration.”

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Driving Innovation

C Space

We increase brand value by creating the X-factor and brand-shaping moments, generate halo effects by providing hero cars and extraordinary collaborations, and assure consistency through a uniform global brand presence. How have these events affected your brand strategy??.

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How Can BPO Philippines Adapt User-generated Content To Boost Your E-commerce Brand

Magellan Solutions

Magellan Solutions ‘ then takes a step further with your UCG by: Promoting brand values. It’s vital to define what your brand stands for and what your values are. . Whatever your brand values , UGC is one way to connect with people who believe in the same values.

Brands 52
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How Do Luxury Brands Meet The Needs of Consumers Right Now?

NetBase

Finishing 2019 with a brand value of $47.2 billion , Louis Vuitton is the world’s most valuable luxury brand. How deep luxury brands go into the projected 20-35% decline this year may heavily depend on their success in taking the luxury buying experience online. And they’re keeping things interesting online too.

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Interview with Chase Polan, Founder and CEO of Kypris Beauty

C Space

She worked in fashion as a model during her teenage years and had a passion for beauty, art and aesthetics, while she also studied organic chemistry. The combination of all this prepared her for a role in the beauty industry, as did her desire to create a brand that took sourcing standards from nature.

Fashion 52
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Guest Post: The Future of Customer Loyalty Mimics the Past – Customer Centricity Says It All

ShepHyken

Retailers can make it happen by rewarding customers for actions that have nothing to do with the purchase but have solid ties to their brand and brand values. Is your brand eco-focused? Or if you’re in the fashion business, like Madewell , for recycling their used shirts.

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The Ultimate Guide to NPS Benchmarking in Retail

SurveySensum

This is not good, as detractors can bad mouth their experience with your business and damage the brand value. For example, if you are running a fashion retail business, it is ideal to benchmark your NPS against other fashion retailers. If your business has a negative NPS score, it would mean that you have more detractors.

NPS 52