Xpedition and Voyado Partner to Help Boost Loyalty and Retention for Fashion Brands

CSM Magazine

The collaboration will deliver faster time to benefit in an era of unprecedented change in fashion retail. . Together Xpedition and Voyado will empower fashion brands to forge a loyal following and increase revenues rapidly.

Fast and Cheap Fashion – Who pays the Price?

Helen Dewdney

Is Fast Fashion worth the Risk? Fast fashion has been at the heart of a number of controversies over the past couple of years, but a new report claims that those at the forefront of unsustainable fashion have broken lockdown rules and put lives at risk. Fast fashion explained.

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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

Brand passion is about more than measuring the volume of social content or sentiment. It’s about the intensity of the passion that customers have about your brand. And brands’ COVID-19 responses have triggered fluctuating consumer passion. Note to brands.

Quality Vegan Fashion Items Are Hard to Find. How Can Brands Help?

Brandwatch CX

The Post-Covid CX Powered by AI

Speaker: Brian Morin, CMO, SmartAction & Aarde Cosseboom, Director of GMS Technology and Product, TechStyle Fashion Group

Adapting to a post-Covid world means recession-proofing your contact center with AI that reduces reliance on live agents with virtual agents that are always on, perfectly trained, and at a fraction of the cost. Most companies looking to ditch a "Press 1" experience struggle with where to start and how to infuse natural language into their existing technology stack. Join this webinar with TechStyle Fashion Group who recession-proofed their contact center with personalized and frictionless experiences to customers who prefer self-service. Also joining is SmartAction who manages the AI-powered CX for more than 100 brands.

15 Fashion Influencers to Watch from London Fashion Week 2019

NetBase

London’s Fashion Week was, of course, an online sensation. And that’s because those involved in the Fashion Week are promotional pros, with powerful influencers among them. We certainly took note of its trending conversations and captured insight that can inform any brand’s future marketing efforts! So, in entirely random order, we’re sharing 15 notable fashion influencers who understand the art of audience engagement. Positive Fashion at London Fashion Week.

The rise of chief digital officers in fashion, luxury and beauty retail

Alida

Reporting to the president, the CDO took charge of all products and services across Nike.com, Nike+ as well the brand’s other digital platforms. Among Rochet’s biggest priorities: figuring out the company’s approach to programmatic media buying , making sure the brand provides a consistent customer experience and exploring new terrains like artificial intelligence. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec.

Social Analytics Research Supports Eco-friendly Fashion

NetBase

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. Eco-friendly Fashion: The Fast Fashion Cure. What is Fast Fashion? What is sustainable fashion though? And brands are paying attention.

TOUCHPOINT & FASHION RETAIL

News & Customer Experience

Today we enter the fantastic world of a fashion store. Whether it is a flagship store , an affilate or a reseller , it is essential to have clear in mind that, when entering the point of purchase, the customer wants a preferential and direct relationship with the brand itself. He belongs to the brand! This involves big responsibilities for the brand itself who needs to take care of the experience of each client.

Social Analytics Research Supports Eco-friendly Fashion

NetBase

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. Eco-friendly Fashion: The Fast Fashion Cure. What is Fast Fashion? What is sustainable fashion though? And brands are paying attention.

How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. In this networked world, more and more successful local brands are attempting global roll-outs. This is the basis of any new product launch and applies just as well to global rollouts as it does to local brand developments. Think parenting and wanting the best for your children, used by many, many brands, including Nestlé’s Nido and Unilever’s Omo / Persil.

Brands 229

Bad Data Series: Fashion Café Flops Fantastically

NetBase

We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! What is Fashion Café and Who Are Those Karens ? The concept of it all revolved around fashion, which felt odd to many. Social Insight for a Fashionable Win.

Bad Data Series: Fashion Café Flops Fantastically

NetBase

We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! What is Fashion Café and Who Are Those Karens ? The concept of it all revolved around fashion, which felt odd to many. Social Insight for a Fashionable Win.

How to Prevent Fashion Influencer Fraud with Social Listening

NetBase

Fashion influencer fraud is a troubling trend in the industry. Brands need to know how to spot fake fashionistas or they’re putting their brand – and marketing dollars – at risk. Currently costing brands more than one billion each year, fashion influencer fraud is big business. And although many listed are quite influential, they are often influence generalists and you require a specialist for your brand.

7 Secrets to Business Growth from Leading Global Brands

C3Centricity

Their brands have not performed as well as they had hoped this year and they are looking for a solution – fast! In particular, they have all said that one or more of their brands is stable – to be polite – and that they want to reverse the trend. How to Stop a Declining Brand. OK, let’s get straight to the point with the most painful of situations first, that of a declining brand. Insight #MRX #Marketing #Brand Click To Tweet.

Brands 188

How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Smarter CX

Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. I am responsible for ecommerce as well as marketing and branding of all the physical stores. It is one of the largest fashion ecommerce operations in the country.

“Oh when you smilin’, when you smilin’ The whole world smiles with you” – do happy customers = better customer experiences?

ijgolding

I make no secret of the fact that I am a fan of ‘old fashioned values’ in the delivery of great Customer Experiences. Championed by the most customer centric brands in the world, such as the Ritz Carlton, the importance yet simplicity of ‘pleases’ and ‘thank yous’ cannot be underestimated in the effect they can have on customers and the way they are made to feel in their daily interactions with organisations and their people.

Campaigns We Love: “Coach – Defining Modern Luxury”

Gravy Analytics

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design. Location data can help brands measure consumer response to advertising campaigns, whether someone engages with the brand online, offline or both.

Strengthening Brand Experience in the Grocery Industry

Second to None

2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB). Private brands currently have a large influence in the grocery industry. Loyalty and reward programs are the bread and butter of brand experience.

Which Brands Deliver the Best Customer Experience?

Brandwatch CX

We use social media to research brands and get suggestions before we purchase products. We reach out to brands on social media, and expect them to respond to us. As a reflection of both a brand’s promise and a commitment to customer service, social media is every company’s main channel for showcasing customer experience. But which brands are truly making the most of social media? Download The Best Brands for CX Report for free, here.

Brands Capturing Consumer Hearts & Attention

NetBase

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. And brands are finding that the importance of differentiating their offering for distinct segments is super important this pandemic season for precisely that reason.

3 notable trends in the retail apparel industry

Alida

Apparel companies at both ends of the spectrum—big name brands to new wave upstarts—are folding as people buy less clothes. But regardless of the reasons for the shift in shopping habits, the remaining apparel and fashion companies are facing a retail landscape that’s more competitive and cutthroat. It’s also offering new private brands in store and online at Walmart.com, as well as more upscale offerings, including apparel, shoes, accessories and jewelry from Lord and Taylor.

3 ways to enhance your digital transformation efforts + evolve your experience management program with DIY feedback

SMG CX

As this last year has demonstrated, it’s critical for brands to remain agile as customer + employee behaviors, expectations, and needs continue to evolve. CX Programs Omnichannel Employee Engagement Brand Research Social CX

Brand Move Roundup

C Space

The Brand Move Roundup. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Luxury & Fashion.

Strengthening Brand Experience in the Grocery Industry

Second to None

2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB). Private brands currently have a large influence in the grocery industry. Loyalty and reward programs are the bread and butter of brand experience.

10 Amazing Tips to Improve Employer Branding!

SurveySparrow

Therefore, recently the companies focus on the development of the employer’s brand and consider it a strategic direction of development. According to Employer Brand Research 2017 , for 88% of surveyed millennials, it is important to be part of a company with the right values ??and

Tips 52

In the fiercely, competitive struggle of fashion and service, Burberry does it well

Service Untitled

For the luxury brands, buyers insist on the quality of merchandise accompanied by exceptional customer experiences. Chief creative officer Christopher Bailey made sure only one central location would be responsible for the Burberry theme; thus concentrating on design and the ‘brand’ which is inexorably fashion. What keeps a company in business in today’s competitive retail market?

Unintentional Influencers & Brand Authenticity

NetBase

Brands love the idea of influencer marketing , but have trouble executing it well. These folks can boost brand authenticity and certainly offer exceptional bang for a brand’s marketing buck. Lyn was discovered a few years back during Fashion Week. She’s so fashionable a photographer thought she was part of the event and snapped some pics. Imagine if your brand had found and connected with baddiewinkle before she shot to fame?

Brand Move Roundup – May 11, 2020

C Space

The Brand Move Roundup – May 11, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

NY Fashion Week Themes Reflect Social Analytics Insight

NetBase

New York Fashion Week just ended and it took online by storm, naturally. Though unfortunately, it’s where the insight stops for fashion brands that are using other sentiment analysis tools. Fashion Week Theme Discovery. Beyond the surface insight – and even after digging deep, brands may miss some important adjacencies. ‘I can’t try that on because I’m not made like that,’” she said in a post-show interview with Business of Fashion.

Cinco de Mayo Brand Promos Worth Celebrating

NetBase

This Cinco de Mayo brands are wisely making it about consumers, not about them. With most restaurants and bars still closed amidst COVID-19, brands are having to pivot and rethink their marketing strategy around this holiday. They are going to celebrate in some fashion.

3 Tips Brand Marketers Can Use When Marketing During a Pandemic

Hallmark Business Connections

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person.

Brand Move Roundup – July 28, 2020

C Space

The Brand Move Roundup – July 28, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Burberry is offering daily prizes to gamers, including a limited-edition TB surfboard and branded bucket hats.

Brand Move Roundup – July 27, 2020

C Space

The Brand Move Roundup – July 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Brand Move Roundup – July 27, 2020. Brand Move Roundup – July 24, 2020. Brand Move Roundup – July 23, 2020.

Brand Move Roundup – May 27, 2020

C Space

The Brand Move Roundup – May 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

Brand Move Roundup – July 16, 2020

C Space

The Brand Move Roundup – July 16, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. ” Dolce & Gabbana has become the first major fashion house to revive the physical catwalk show.

Brand Move Roundup – July 13, 2020

C Space

The Brand Move Roundup – July 13, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Brand Move Roundup – July 13, 2020. Brand Move Roundup – July 10, 2020. Brand Move Roundup – July 9, 2020.