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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. This aims to help businesses understand how to communicate their green credentials without risking misleading consumers. What is green washing?

Fashion 88
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Journey Mapping Your Way to Better Customer Communications

CX Journey

Communication is important to any relationship, and it's no less important in the relationships that businesses have with their customers. Sadly, communications are often an overlooked piece of the customer experience and the overall customer experience strategy. Oftentimes, communications are those moments of truth.

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Take Service Communication to the Next Level

Michelli Experience

What happened to service standards and communication etiquette? At the risk of sounding like my father (as he extolled the virtues of the good old days), I am mystified by the rapid deterioration of responsive communication and service urgency. We are in the people business, and people need swift communication.

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7 Steps for Implementing a Closed-Loop System

InMoment XI

” as, “the ability to identify and resolve individual customer issues and larger organizational patterns and trends based on those issues while communicating solutions back to customers and employees.” Bain & Company defines a closed-loop system in “The Ultimate Question 2.0” Increase Organizational Agility.

System 493
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5 Best Practices For Crisis Communications During COVID-19

Gainsight

Amidst all this, some companies are doing a great job of communicating with their customers, their employees and their families, and their investors with respect to COVID-19 and its impact on all of them. What can we learn from Arne and other companies in communicating with our customers? security crises (e.g.,

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How Contact Center Optimization Can Improve Your Bottom Line

InMoment XI

A contact center is a centralized facility or department used by organizations to manage customer interactions through various communication channels, such as phone calls, emails, chat, and social media. Contact center optimization refers to the process of improving the efficiency, effectiveness, and overall performance of a contact center.

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The Art of Selling CX

Horizon CX

Zara: Agile Fashion Retail Responding to Trends Zara, a fast-fashion retailer, has excelled by recognizing and responding quickly to the perceived needs of fashion-conscious consumers. This approach goes beyond mere salesmanship, focusing on service by enhancing the user experience and keeping subscribers engaged.