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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. This aims to help businesses understand how to communicate their green credentials without risking misleading consumers. What is green washing?

Fashion 88
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Journey Mapping Your Way to Better Customer Communications

CX Journey

Communication is important to any relationship, and it's no less important in the relationships that businesses have with their customers. Sadly, communications are often an overlooked piece of the customer experience and the overall customer experience strategy. Oftentimes, communications are those moments of truth.

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Take Service Communication to the Next Level

Michelli Experience

What happened to service standards and communication etiquette? At the risk of sounding like my father (as he extolled the virtues of the good old days), I am mystified by the rapid deterioration of responsive communication and service urgency. We are in the people business, and people need swift communication.

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7 Steps for Implementing a Closed-Loop System

InMoment XI

” as, “the ability to identify and resolve individual customer issues and larger organizational patterns and trends based on those issues while communicating solutions back to customers and employees.” Bain & Company defines a closed-loop system in “The Ultimate Question 2.0” Increase Organizational Agility.

System 493
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5 Best Practices For Crisis Communications During COVID-19

Gainsight

Amidst all this, some companies are doing a great job of communicating with their customers, their employees and their families, and their investors with respect to COVID-19 and its impact on all of them. What can we learn from Arne and other companies in communicating with our customers? security crises (e.g.,

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How are You Communicating Gratitude and Appreciation?

Wired and Dangerous

When delivering innovative service, thank you means communicating gratitude in a fashion that makes customers and colleagues feel your authenticity. What are you doing today to improve the authentic communication of gratitude to your customers and colleagues?

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Trends in Customer Communication in 2020

Ecrion

The future of customer communication could mean the future of your business. The way you communicate your customers has a direct impact on their experience and behavior. If you want to remain competitive, you need to keep up with the latest trends in communication and build lasting connections with your clientele.