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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. This is a mis-leading marketing tactic that works by appealing to consumers wanting to shop in an environmentally sound way.

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Why You Need Software Automation for Your Fashion Business

CSM Magazine

If you’re running a fashion ecommerce business, you likely know that there are countless moving parts to keep track of – from inventory management to order fulfillment and tracking, and beyond. There are lots of benefits to automating your fashion business, such as: 1. The right software can elevate your fashion business!

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Xpedition and Voyado Partner to Help Boost Loyalty and Retention for Fashion Brands

CSM Magazine

The collaboration will deliver faster time to benefit in an era of unprecedented change in fashion retail. . The collaboration builds on Xpedition’s broad portfolio of solutions that are designed for users across fashion who are working in one of the most dynamic and challenging retail environments seen in modern times.

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With Benefits and Examples: What is Cross-Marketing?

SmartMessage Blog

What is Cross-Marketing? Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. By combining resources, expertise, and audiences, cross marketing creates a powerful platform for brands to expand their reach and visibility.

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15 Fashion Influencers to Watch from London Fashion Week 2019

NetBase

London’s Fashion Week was, of course, an online sensation. And that’s because those involved in the Fashion Week are promotional pros, with powerful influencers among them. We certainly took note of its trending conversations and captured insight that can inform any brand’s future marketing efforts!

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Digital Customer Service Is Critical to Luxury Fashion Brands' Success

Helpware

Online shopping has now found a firm footing in this market, but the luxury brand customer expects the same level of attention and convenience either way. Successful luxury brand companies have come to understand that the days of the high-street store being the only retail outlet are over.

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Social Analytics Research Supports Eco-friendly Fashion

NetBase

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. What is Fast Fashion?

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