Xpedition and Voyado Partner to Help Boost Loyalty and Retention for Fashion Brands

CSM Magazine

The collaboration will deliver faster time to benefit in an era of unprecedented change in fashion retail. . Together Xpedition and Voyado will empower fashion brands to forge a loyal following and increase revenues rapidly.

15 Fashion Influencers to Watch from London Fashion Week 2019

NetBase

London’s Fashion Week was, of course, an online sensation. And that’s because those involved in the Fashion Week are promotional pros, with powerful influencers among them. We certainly took note of its trending conversations and captured insight that can inform any brand’s future marketing efforts! So, in entirely random order, we’re sharing 15 notable fashion influencers who understand the art of audience engagement. Positive Fashion at London Fashion Week.

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The rise of chief digital officers in fashion, luxury and beauty retail

Alida

They need to understand marketing, strategy, e-commerce and IT. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. When Nike hired its first chief digital officer just over a year ago, it wasn’t just to lead a couple of projects. Reporting to the president, the CDO took charge of all products and services across Nike.com, Nike+ as well the brand’s other digital platforms.

Social Analytics Research Supports Eco-friendly Fashion

NetBase

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. Eco-friendly Fashion: The Fast Fashion Cure. What is Fast Fashion? What is sustainable fashion though? Which ones are leading the eco-friendly fashion charge?

TOUCHPOINT & FASHION RETAIL

News & Customer Experience

Today we enter the fantastic world of a fashion store. When it comes to fashion retail , there are so many and different touchpoints. Fashion industry is an overstocked market, therefore the only way brands can differentiate themselves is by delivering an ultimate customer experience aligned with their own identity and values.

The 7 Keys to Word-of-Mouth Marketing

C3Centricity

Every strategy comes with its own set of rules, and the same is true for word-of-mouth marketing (WOMM). In fact, this has become an essential part of marketing as people have started to lose trust in the reviews they read online – more on that later. 5 Connect with Market Mavens.

Social Analytics Research Supports Eco-friendly Fashion

NetBase

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. Eco-friendly Fashion: The Fast Fashion Cure. What is Fast Fashion? What is sustainable fashion though? Which ones are leading the eco-friendly fashion charge?

Bad Data Series: Fashion Café Flops Fantastically

NetBase

We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! What is Fashion Café and Who Are Those Karens ? The concept of it all revolved around fashion, which felt odd to many. Social Insight for a Fashionable Win.

Bad Data Series: Fashion Café Flops Fantastically

NetBase

We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! What is Fashion Café and Who Are Those Karens ? The concept of it all revolved around fashion, which felt odd to many. Social Insight for a Fashionable Win.

Growing Business the Old-Fashioned Way

Customers Rock!

Much of the marketing budget is spent on mass approaches such as advertising and direct mail. Here is a blast from the past, a classic Customers Rock! post on taking care of your current customers. Thanks to @Foundora for bringing it back to my attention. Enjoy! Many companies spend a lot of time and money on attracting new customers to their product or service.

How to Prevent Fashion Influencer Fraud with Social Listening

NetBase

Fashion influencer fraud is a troubling trend in the industry. Brands need to know how to spot fake fashionistas or they’re putting their brand – and marketing dollars – at risk. Currently costing brands more than one billion each year, fashion influencer fraud is big business. Social listening captures relevant intel around these influencers in relation to your brand and the fashion industry in general.

How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Smarter CX

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. We spoke with Yasmini Ferrara, Director of Ecommerce and Marketing at Passarela, a Markie Award finalist in the Best Use of Data category. Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience.

Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year.

Campaigns We Love: “Coach – Defining Modern Luxury”

Gravy Analytics

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design. This information can also be used to inform co-marketing opportunities and sponsorships, and to create loyalty programs that delight Coach customers.

What Is Market Positioning Strategy?

SurveySparrow

If there is one company that has played the market positioning strategy game with terrifying efficiency is Coca Cola. But the kind of image that they have raked for themselves over the years with the help of their positioning strategy marketing is a case study in itself. .

3 Tips Brand Marketers Can Use When Marketing During a Pandemic

Hallmark Business Connections

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. How to Market Across Generations During a Pandemic.

SaaS Customer Marketing: Top 10 Strategies

SmartKarrot

The school of marketing teaches you the subtle art of enticing and converting prospects. In such a case, you must delve into the chapters of SaaS customer marketing and know, how to ace business. Here is what we studying today: What is Customer Marketing?

How To Keep Marketing In A Pandemic

Forrester's Customer Insights

The COVID-19 pandemic upended the 2020 plans of many B2C marketers — amounting to a projected 28% decline in US marketing spend through 2021. Brands improvised, cutting media spend and adjusting their previous marketing strategies to accommodate rapid shifts in consumer behavior.

In the fiercely, competitive struggle of fashion and service, Burberry does it well

Service Untitled

What keeps a company in business in today’s competitive retail market? But it’s not just about the high end clothing even though the men’s single breasted trench coat sells for $1,295 or the cotton polo with the Burberry distinctive tartan trim sells for $150, it’s also interesting to observe some of the innovative methods used in a highly competitive market to set themselves apart.

How Micro-Influencers Can Offer Masterful Marketing Lessons

NetBase

They can offer your brand masterful marketing lessons. And harnessing the power of influencer marketing could help boost your visibility and credibility in the eyes of consumers. 75 percent of brands include influencer marketing as part of their marketing mix.

NY Fashion Week Themes Reflect Social Analytics Insight

NetBase

New York Fashion Week just ended and it took online by storm, naturally. Though unfortunately, it’s where the insight stops for fashion brands that are using other sentiment analysis tools. Fashion Week Theme Discovery. ‘I can’t try that on because I’m not made like that,’” she said in a post-show interview with Business of Fashion. And S by Serena was seen taking up the charge as well , offering fashions for a range of body types.

How to Improve Customer Experience with Content Marketing

GetFeedback

Content marketing is a great strategy to help attract more people to your brand and improve your overall sales. Here are some tips on how you can improve customer experience with content marketing. . When you post a picture, for example, that shows off a new line of products or services, you can ask your followers to comment which is their favorite on from that line or which one they would be eager to try,” suggests Miranda Lowe, content marketer at Best Writers Canada.

How Marketers Can Break Out of Hollow Tech Stacks

Fox Metrics

Many marketing teams today are failing to achieve their goal. Most marketing teams today maintain hollow tech stacks. Today, marketers ask for more customer experience. Their involvement means that marketing is entering more into the customer experience.

Artificial Intelligence and Marketing Automation

Optimove

In marketing, common applications include uncovering new segments, optimizing message delivery and orchestrating multichannel marketing campaigns. AI in analytics – Many applications exist for the use of artificial intelligence in marketing analytics. Other focus on after the fact analysis to determine the best performing combination of marketing campaigns to increase a specific KPI. What is Marketing Automation? AI in Marketing.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester's Customer Insights

Leicester’s garment factories, many of which are suppliers to UK-based online fashion retailer boohoo, were identified as the most likely cause of the new outbreak.

Influencer Marketing Strategy: A 10-Step Guide for Marketers

NetBase

Your influencer marketing strategy could use a little TLC – and this ten-step guide is just what the doctor ordered. You’ll find the steps for constructing a solid influencer marketing foundation as you enhance audience understanding and create benchmarks to measure your efforts against. For example, who knew fashion made so many people sad? These are things you may want to focus on first, or they may inspire future marketing efforts. #2. Marketing Social Listening

10 Must-have Digital Marketing Tools of 2020

SurveySparrow

Digital marketing makes the lives of businesses easier by helping them reach their prospective customers easier and in a clever manner than earlier. 10 Digital Marketing Tools to Possess in 2020. The right digital marketing tools can power up your strategies.

Tools 65

Customer Insight Marketing

Optimove

What is Customer Insight Marketing? Customer Insight Marketing Analysis, Strategy and Tools. At a higher level, you need to leverage customer insight in order to build customer marketing strategies that will make your customers think twice about buying elsewhere, even in the face of aggressive advertising or lower prices from your competitors. Customer Insight Marketing Examples. The post Customer Insight Marketing appeared first on Optimove.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester's Customer Insights

Le Tote Buys Lord + Taylor — A Most Peculiar Way To Buy Growth Fashion subscription company Le Tote agreed to acquire the storied (if tired) department store Lord + Taylor. age of the customer B2C marketing chief information officer (CIO) chief marketing officer (CMO) customer experience digital business employee experience

6 Ways to Market Your Local Restaurant

ReviewTrackers

Here are six ways to market a local restaurant. . Kevin Tash, CEO of full service marketing agency Tack Media , says that for franchises, it’s good to segment audiences. Get involved in the community, sponsor local events that pertain to local markets. Use social media to address different markets, including sharing news and events that are relevant. “In many industries, the benefits of influencer marketing are over-hyped.

Brand Marketing Awesomeness for #PrideMonth

NetBase

But there are many other brands making the rounds this month, so let’s explore some fun options that will challenge the status quo (via fashion statements) long after June has passed. The collection features “messages of love and acceptance [and] includes easy to wear fashion and accessories for women, men, kids and babies.”. And that’s really the key takeaway for brands mastering Pride Month this year – marketing must go beyond the surface colors.

Meet Hayley Jean Farr: Gainsight’s VP of Market Development

Gainsight

This time around, let’s meet our VP of Market Development, Hayley Jean Farr , and hear from her in her own words. Here at Gainsight, I am pioneering a new function, Market Development, where I am identifying scalable ways to target, serve, and support companies outside of SaaS. . It’s critical for understanding the context of customers to make better, more informed decisions in my market development research.

Star Wars Marketing: Full Light Speed Ahead

Chadwick Martin Bailey

These were launched in grand fashion with “Force Friday,” which took place on September 4 th 2015 (falling conveniently ahead of the back-to-school and holiday shopping seasons). Marketing Strategy Media & Entertainment Research Retail

Drive Engagement and Improve Customer Experience: Fathoming Contextual Marketing

Optimove

The success of contextual marketing can be encapsulated to one main idea: the capability to identify and give customers exactly what they want. In an environment in which ads are a noisy nuisance, transitioning into a “best-friend brand” is the only way to break through the marketing clutter and grab a piece of customers’ wallet share. A surge in technologies for real-time hyper-targeting, catering to micro-segments of customers, embodied the vision of contextual marketing.

Influencer Marketing in 2018: The Best Blogs, Articles, Tools, Resources and, Well, Influencers.

Grade.us

If you were to pull me aside on the street and ask me what the big marketing buzz term has been this year my answer would be instant: influencer marketing. The concept's been around for awhile, of course, but you could almost throw a dart at this year's batch of marketing articles and get a 50/50 chance of finding one that mentions this term somewhere. Until recently it was pretty heavily confined to the fashion, beauty, and high-end food industries.

7 Ingredients to Creating an Influencer Marketing Strategy from Scratch

NetBase

If you’re new to the influencer marketing game and need to create a strategy from scratch, this post is for you! You will not find relevant influencers to sprinkle on top of your brand’s marketing concoction until you understand yourself. You can also segment the influencers by a variety of segments, including: Fashion and entertainment. The post 7 Ingredients to Creating an Influencer Marketing Strategy from Scratch appeared first on NetBase. Marketing

8 Mandatory Digital Marketing Skills to Possess

SurveySparrow

Today’s digital marketer can be extremely good at just one aspect, but they need to be experts at various other skills so that they can understand everything else. 8 Mandatory Digital Marketing Skills to Know. 2 Content Marketing. Without content, there is nothing to market.