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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. In particular, the work of large corporations such as Sky, British Gas, Shell, Turkcell are worthy of celebrating – as examples of how to deliver big change at big organizations.

Loyalty 52
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6 Examples of Successful Customer-Centric Companies

CSM Magazine

Customer-centricity is essential for companies since it drives a customer further down the sales funnel. For example, you find out which channels your customers engage with the most, what they might purchase, and more. in this article, we will look at some great examples that include successful customer-centric companies.

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Uncovering the Psychological Tactics That Drive Customer Purchases

ECXO

In the context of customer decisions, they can be used to encourage positive behaviors, increase customer engagement, boost sales, and even foster customer loyalty. When it comes to the world of marketing and sales, understanding the psychology of your customers is paramount to influencing their buying behavior.

Sales 115
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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

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SAP CPQ: A Powerful Solution for Optimizing Sales

CSM Magazine

SAP CPQ improves sales performance via smart automation of custom-tailored pricing for multi-aspect products. Running a profitable business nowadays requires not only a marketable product but also advanced technologies to streamline the sales process. Armed with the SAP Configure Price Quote software, sales experts can do wonders.

Sales 52
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Consumer Protection Laws and Your Business

CSM Magazine

When two farmers haggled over the sale of a dairy cow, the buyer knew not to rely on the seller’s claims that the cow produced milk. State and federal consumer protection laws have changed the way people do business. If you own or manage a business, here are a few of the consumer protection laws.

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How Has Technology Helped to Improve Consumer Business Management?

CSM Magazine

Modern monitoring technology and business software enable businesses to manage client interactions more skillfully, increase sales conversions, and increase profit margins. Automation of repetitive chores Automating repetitive work is one of technology’s most potential advantages for managing consumer businesses.