Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Another is that it disrupts the speculation regarding the preferences of younger consumers. improvement in sales.

Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. You can see the full list of winners in this month’s Loyalty Magazine , but here is a selection of the winners which I feel best illustrate where the industry is heading. enjoyed a 20% sales uplift.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort.

5 Things to Consider Before Drafting Sales Letters and Emails


There are many different types of sales letters and emails. Whether you’re writing business-to-business (B2B) or business-to-consumer (B2C), here’s what to consider when preparing your own sales letter or email. You aren’t writing your sales letter or email to everyone.

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How to Identify Your Customer Pipeline & Make Sales

Joe Rawlinson

Sales are hard to make for even many established companies, and for newer businesses or those with only a small profile in the market, they can be the difference between sink or swim. But before you can even make sales, you need to identify who exactly is interested in your product or service.

Sales 146

Increase Sales through Ingenious Product Content – Here’s Your Guide


What your product pages offer in terms of content can mean the difference between a sale or a bounce, not to mention the SEO benefits. So here is your guide to crafting the product content that is going to generate increases in sales. This is all about consumer searches.

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Sobriety, St. Patrick’s Day and Sales in the U.S.


Consumer Spending on St Patrick’s Day. Patrick’s Day alone, beer sales rose by 174%, and whiskey sales by 153%. And maybe that’s why 2019 Beer sales were flat, if not down, according to Forbes magazine, while Na (non-alcoholic) beer saw growth by 23%.

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How to Write Powerful B2C Sales Letters and Emails, with 7 Real-Life Examples


Imagine this: two sales letters are sent out to the same customer from two different companies. But somehow, one sales letter ends up open on the customer’s desk – the other gets tossed in the garbage bin after a mere skim. Hooks aren’t only for sales letters.

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RapportBoost Awarded “Most Innovative Product of the Year – Enterprise” by Best in Biz


December 3, 2018 – RapportBoost , the leading chat analytics provider for contact centers and brands that leverage chat for sales, took the bronze award in the 2018 Best in Biz’s “Most Innovative Product – Enterprise” category. Press Award Best in Biz Most Innovative Product Sales Coac

The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff. Print magazines, still actively used, have remained about the same in terms of percentage of marketers including them in their content program.

Elevate Your Call Center’s Performance with Speech Analytics


This post was originally written by Emily Blazensky , Director of Marketing at VoiceBase, for Opentalk Magazine. . The manual process of analyzing voice recordings in search of business opportunities can be labor intensive, costly and time consuming.

Elevate Your Call Center’s Performance with Speech Analytics


This post was originally written by Emily Blazensky , Director of Marketing at VoiceBase, for Opentalk Magazine. . The manual process of analyzing voice recordings in search of business opportunities can be labor intensive, costly and time consuming.

Priceless insight: A Q&A with Smithsonian Media’s Linda Lawrence on achieving early success with an insight community

Vision Critical

Just ask Linda Lawrence, Research Manager at Smithsonian Media, comprised of its flagship publication Smithsonian magazine, Air & Space magazine, Smithsonian Channel, and the Smithsonian Media Digital Network. The community is our secret weapon for ad sales.

Top 50 Customer Service Leaders – Best Customer Experience Influencers


Arie’s industry specialties include: Financial Services, Credit Card, Consumer Lending, Retail, Internet, Telecommunications, and other services companies. A Renaissance Golf Resort, MI, recognized as one of the World’s Best Hotels by Travel+Leisure magazine.

Top 50 Customer Service Leaders – Best Customer Experience Influencers


Arie’s industry specialties include: Financial Services, Credit Card, Consumer Lending, Retail, Internet, Telecommunications, and other services companies. A Renaissance Golf Resort, MI, recognized as one of the World’s Best Hotels by Travel+Leisure magazine.

Survata is Proud to Sponsor the Brand Knew Podcast


Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. 1: Discovering Fashion Consumers with Aimee Lapic, former CMO of Banana Republic. In the past five years, online consumer attention has shifted dramatically.

Where Has All The Loyalty Gone?

Michelli Experience

Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales recently wrote a provocatively alarming article for Ad Age titled Is Brand Loyalty Dead? Consumers over 50, control 51% of all consumer spending—and 70% of our country’s wealth. “Where Has All The Loyalty Gone?

5 Top Customer Service Articles for the Week of May 6, 2019


Entrepreneur India) 70% cent of consumers expects a personalized experience from brands and a mobile app is the perfect way to personalize communications with your customers. For many organizations and industries, this is a new way to think in terms of sales, loyal customers and more.

Customer Satisfaction Versus Customer Loyalty


But, the sale is just the beginning of the journey with your new customer. Building loyalty in your customers should be your ultimate goal every time you make a sale or connect with a potential buyer. magazine , loyal customers spend on average 67% more than new customers.

How to Achieve Personalized Customer Service with AI Tools


consumers abandoned a brand due to lack of personalization and trust. Amazon reports that 35% of all their sales are generated by the recommendation engine. According to Chatbots Magazine , businesses can reduce customer service costs by as much as 30% with virtual agents and chatbots.

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Customer Satisfaction Questionnaires—Top Benefits of Using Them


According to CMO Magazine customer spend grows alongside trust , after building the relationship. So, while it’s great to hear what customers are saying and feeling for reasons outside of financial benefit, keeping your customers in the loop can generate additional revenue outside of your traditional sales cycle.

Brands Offering Old Time Solutions for Modern-day Social Distancing


Consumers Craving Comfort Foods. With much of the world facing an indefinite lay-off, consumers are traveling the boxed food aisles more now than ever. Full of preservatives, these foods can last, and many can be consumed past their expiration date.

Social Media Influencers and Your Customer Experience

Michelli Experience

In those days, consumers were at the mercy of advertising claims made across traditional outlets (e.g., network television, radio, newspapers, and magazines). Let’s look at the latter option – using influencers to drive product awareness and sales.

Why Artificial Intelligence Now—and Why in Customer Care?


Sheila McGee-Smith is a leading communications industry analyst and strategic consultant with a proven track record in new product development, competitive assessment, market research, and sales strategies for customer care solutions and services.

How Your Business Can Quickly Adopt a Customer First Strategy


74% of consumers have spent more due to good customer service (Source: 89% of consumers have stopped doing business with a company after experiencing poor customer service.

Why Integration Over Total Automation Is Key for Customer Service Success

CSM Magazine

For sales, press 2…” This system – which has existed since the 1970s and is (sadly) still in use today – was never meant to provide great customer service.

Do Your Customers Talk About Your Products or Your Ads?

CX Journey

Entrepreneur magazine offers up this: Advertising provides a direct line of communication to your existing and prospective customers about your product or service. If you''re seeing fewer customers, and year-over-year sales are down, take a good look inside.

5 Mixed Reality Trends for the Future

CSM Magazine

The first commercial application of AR occurred in 2008 in the form of a BMW magazine ad readers could augment using a computer camera. Prices will continue to drop, expanding access to even more consumers, while processing power and battery life will increase.

Ryanair descends to new lows in customer service ratings

Helen Dewdney

The consumer organisation Which? In September 2018 I wrote about Ryanair misleading customers on their consumer rights and again in December Landing in court with Ryanair (what you need to know about airlines and ADR too!). Which? survey reveals league table for customer service.

Look Beyond The Web: 7 Ways To Promote Your Small Business Offline

Joe Rawlinson

By relying entirely on social media and online search results, you’re limiting a huge potential to reach your consumers. Vendor trade shows offer a low-cost solution to spread brand awareness and even make direct sales.

CX Experts We Love

Wootric CX Blog

She’s also a contributor to Forbes , the Harvard Business Review and Hemispheres Magazine. A seasoned CX pro, David was with the Global Consumer Insights team at Clorox and Head of Global Research and Brand Strategy at Fitbit before joining the venerable family history and genomics company.

Why Do You Need to Rethink Your Customer’s Journey

ProProfs Chat

While innovative at the time the idea was introduced, the sales funnel has changed a lot with technology. Maybe the consumers got smarter, or the sales funnel was always flawed, and we only realized it now.

40 Best Customer Service Books We’d Recommend to Support Operators

ProProfs Chat

Do you know that 53% of consumers said they would be more likely to consider brands that are transparent on social media for their next purchase, while a lack of transparency might lead 86% to purchase from a competitor? The SaaS Sales Method for Customer Success and Account Managers.

Why Loyal Employees Are Your Most Valuable Asset

Second to None

It’s easy to forget the important role your employees play in enhancing sales and attracting new customers, but when you nurture loyalty in the people that work for you, you’ll start to see some incredible benefits for everyone involved. How to Nurture Loyal Employees and Drive More Sales.

What You Need to Know: Online Review Management and Marketing in 2018

Time magazine has some advice for you. Time's reasoning goes something like this: "By outing dubious, planted, solicited, and otherwise inauthentic reviews, consumers will have more reason to trust the reviews that remain, the thinking goes. Don't trust reviews.

The Beginner’s Guide to User-Generated Content


In today’s marketing landscape, user-generated content can be far more effective than traditional techniques and tactics like paid advertising, PR blitzes, and invasive sales messages and promotions. UGC fosters consumer trust. Modern consumers value authenticity.

Brand Move Roundup – July 1, 2020

C Space

German consumers rushed back to shops in May as a wave of pent-up spending drove retail sales up by a record 13.9 German retail sales in May were 3.8 The news from Germany comes a day after consumer spending on goods in France rose 36.6

4 Reasons Why Your Business Needs a Mobile App

CSM Magazine

Not only are consumers using their smartphones and tablets to browse the internet, but their app usage is increasing rapidly; investing in an app could be the solution to increase your business’ offering. The era of the smartphone is now, and it certainly won’t be dying down anytime soon.

5 Habits of Highly Customer Focused Companies

CSM Magazine

Amazon says on its Investor Relation’s page: We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators. Apple’s sales per square foot are higher than Tiffany and Co.’s.

You Don’t Have To Be Famous, Just Motivated: Anyone Can Influence Brand Behavior

Beyond Philosophy

My friends at Keller Fay Group (Ed Keller and Brad Fay) have conducted research which once again demonstrates that everyday people, i.e. consumers, customers, suppliers and employees, can have a significant on the product and service vendor decisions individuals make in the marketplace.