Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. You can see the full list of winners in this month’s Loyalty Magazine , but here is a selection of the winners which I feel best illustrate where the industry is heading. enjoyed a 20% sales uplift.

Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected…

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort.

5 Things to Consider Before Drafting Sales Letters and Emails

Comm100

There are many different types of sales letters and emails. Whether you’re writing business-to-business (B2B) or business-to-consumer (B2C), here’s what to consider when preparing your own sales letter or email. You aren’t writing your sales letter or email to everyone.

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How to Write Powerful B2C Sales Letters and Emails, with 7 Real-Life Examples

Comm100

Imagine this: two sales letters are sent out to the same customer from two different companies. But somehow, one sales letter ends up open on the customer’s desk – the other gets tossed in the garbage bin after a mere skim. Hooks aren’t only for sales letters.

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Consumer banking: money can’t buy loyalty

Currency Alliance

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv].

How to Identify Your Customer Pipeline & Make Sales

Joe Rawlinson

Sales are hard to make for even many established companies, and for newer businesses or those with only a small profile in the market, they can be the difference between sink or swim. But before you can even make sales, you need to identify who exactly is interested in your product or service.

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RapportBoost Awarded “Most Innovative Product of the Year – Enterprise” by Best in Biz

RapportBoost

December 3, 2018 – RapportBoost , the leading chat analytics provider for contact centers and brands that leverage chat for sales, took the bronze award in the 2018 Best in Biz’s “Most Innovative Product – Enterprise” category. Press Award Best in Biz Most Innovative Product Sales Coac

The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff. Print magazines, still actively used, have remained about the same in terms of percentage of marketers including them in their content program.

Elevate Your Call Center’s Performance with Speech Analytics

Talkdesk

This post was originally written by Emily Blazensky , Director of Marketing at VoiceBase, for Opentalk Magazine. . The manual process of analyzing voice recordings in search of business opportunities can be labor intensive, costly and time consuming.

Elevate Your Call Center’s Performance with Speech Analytics

Talkdesk

This post was originally written by Emily Blazensky , Director of Marketing at VoiceBase, for Opentalk Magazine. . The manual process of analyzing voice recordings in search of business opportunities can be labor intensive, costly and time consuming.

Priceless insight: A Q&A with Smithsonian Media’s Linda Lawrence on achieving early success with an insight community

Vision Critical

Just ask Linda Lawrence, Research Manager at Smithsonian Media, comprised of its flagship publication Smithsonian magazine, Air & Space magazine, Smithsonian Channel, and the Smithsonian Media Digital Network. The community is our secret weapon for ad sales.

Where Has All The Loyalty Gone?

Michelli Experience

Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales recently wrote a provocatively alarming article for Ad Age titled Is Brand Loyalty Dead? Consumers over 50, control 51% of all consumer spending—and 70% of our country’s wealth. “Where Has All The Loyalty Gone?

Customer Satisfaction Questionnaires—Top Benefits of Using Them

GetFeedback

According to CMO Magazine customer spend grows alongside trust , after building the relationship. So, while it’s great to hear what customers are saying and feeling for reasons outside of financial benefit, keeping your customers in the loop can generate additional revenue outside of your traditional sales cycle.

5 Top Customer Service Articles for the Week of May 6, 2019

ShepHyken

Entrepreneur India) 70% cent of consumers expects a personalized experience from brands and a mobile app is the perfect way to personalize communications with your customers. For many organizations and industries, this is a new way to think in terms of sales, loyal customers and more.

Survata is Proud to Sponsor the Brand Knew Podcast

Survata

Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. 1: Discovering Fashion Consumers with Aimee Lapic, former CMO of Banana Republic. In the past five years, online consumer attention has shifted dramatically.

How to Achieve Personalized Customer Service with AI Tools

TechSee

consumers abandoned a brand due to lack of personalization and trust. Amazon reports that 35% of all their sales are generated by the recommendation engine. According to Chatbots Magazine , businesses can reduce customer service costs by as much as 30% with virtual agents and chatbots.

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Customer Satisfaction Versus Customer Loyalty

Comm100

But, the sale is just the beginning of the journey with your new customer. Building loyalty in your customers should be your ultimate goal every time you make a sale or connect with a potential buyer. magazine , loyal customers spend on average 67% more than new customers.

Ryanair descends to new lows in customer service ratings

Helen Dewdney

The consumer organisation Which? In September 2018 I wrote about Ryanair misleading customers on their consumer rights and again in December Landing in court with Ryanair (what you need to know about airlines and ADR too!). Which? survey reveals league table for customer service.

Social Media Influencers and Your Customer Experience

Michelli Experience

In those days, consumers were at the mercy of advertising claims made across traditional outlets (e.g., network television, radio, newspapers, and magazines). Let’s look at the latter option – using influencers to drive product awareness and sales.

CX Experts We Love

Wootric CX Blog

She’s also a contributor to Forbes , the Harvard Business Review and Hemispheres Magazine. A seasoned CX pro, David was with the Global Consumer Insights team at Clorox and Head of Global Research and Brand Strategy at Fitbit before joining the venerable family history and genomics company.

How Your Business Can Quickly Adopt a Customer First Strategy

C3Centricity

74% of consumers have spent more due to good customer service (Source: Entechus.com). 89% of consumers have stopped doing business with a company after experiencing poor customer service.

Do Your Customers Talk About Your Products or Your Ads?

CX Journey

Entrepreneur magazine offers up this: Advertising provides a direct line of communication to your existing and prospective customers about your product or service. If you''re seeing fewer customers, and year-over-year sales are down, take a good look inside.

Why Artificial Intelligence Now—and Why in Customer Care?

Avaya

Sheila McGee-Smith is a leading communications industry analyst and strategic consultant with a proven track record in new product development, competitive assessment, market research, and sales strategies for customer care solutions and services.

Why Do You Need to Rethink Your Customer’s Journey

ProProfs Chat

While innovative at the time the idea was introduced, the sales funnel has changed a lot with technology. Maybe the consumers got smarter, or the sales funnel was always flawed, and we only realized it now.

The Beginner’s Guide to User-Generated Content

ReviewTrackers

In today’s marketing landscape, user-generated content can be far more effective than traditional techniques and tactics like paid advertising, PR blitzes, and invasive sales messages and promotions. UGC fosters consumer trust. Modern consumers value authenticity.

Look Beyond The Web: 7 Ways To Promote Your Small Business Offline

Joe Rawlinson

By relying entirely on social media and online search results, you’re limiting a huge potential to reach your consumers. Vendor trade shows offer a low-cost solution to spread brand awareness and even make direct sales.

Social Media Audit Tools

NetBase

If sales are up or down, social data – i.e., consumers talking to you on social media – tells you why. What do consumers want from brands in your category moving forward? Once you understand what consumers care about, you’ve got to learn how they want to talk about those things.

June Weddings Offer Brands Huge Social Love to Put to Work

NetBase

Sales opportunities abound – but you need to be listening to capture them. It’s your time to connect meaningfully, and in a way that will certainly keep you top-of-mind for these consumers for years to come.

Customize Your Customer Experience For Each Generation

Storyminers

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. If you want to reach an older generation, then a magazine geared toward that age group is a good choice.

How to Make Social Media Analysis Work for You

NetBase

Whether your goal is social engagement, increased sales, a better customer experience , or anything else, social analytics can help. They’re a fashion magazine, of course – and Halloween is all about fashion when you think about it. Can you offer what consumers want?

How to Customize Your in-Store/Online Customer Experience to Appeal to Different Generations

Storyminers

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. If you want to reach an older generation, then a magazine geared toward that age group is a good choice.

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19 of the Best Social Media Audit Tools for 2019

NetBase

If sales are up or down, social data – i.e., consumers talking to you on social media – tells you why. What do consumers want from brands in your category moving forward? Once you understand what consumers care about, you’ve got to learn how they want to talk about those things.

Why Loyal Employees Are Your Most Valuable Asset

Second to None

It’s easy to forget the important role your employees play in enhancing sales and attracting new customers, but when you nurture loyalty in the people that work for you, you’ll start to see some incredible benefits for everyone involved. How to Nurture Loyal Employees and Drive More Sales.

What You Need to Know: Online Review Management and Marketing in 2018

Grade.us

Time magazine has some advice for you. Time's reasoning goes something like this: "By outing dubious, planted, solicited, and otherwise inauthentic reviews, consumers will have more reason to trust the reviews that remain, the thinking goes. Don't trust reviews.

4 Reasons Why Your Business Needs a Mobile App

CSM Magazine

Not only are consumers using their smartphones and tablets to browse the internet, but their app usage is increasing rapidly; investing in an app could be the solution to increase your business’ offering. The era of the smartphone is now, and it certainly won’t be dying down anytime soon.

5 Simple Ways to Conquer “Closed Loop” Feedback

Qualtrics

If your company is growing fast, and you understand how taking action can lead to increased sales or business process improvements that impact the bottom line, it can be tempting to simply take feedback and run with it.

5 Habits of Highly Customer Focused Companies

CSM Magazine

Amazon says on its Investor Relation’s page: We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators. Apple’s sales per square foot are higher than Tiffany and Co.’s.