InMoment XI

MARCH 25, 2024

From a cost and ROI perspective, the impact and benefits of predictive analytics in customer experience management cannot be ignored. Put simply: it involves analyzing current and historical data to make predictions about future events or trends. It’s an opportunity that your company can capitalize on today.

Analytics 260

Analytics Examples Customer Experience Effort Score 260

Gravy Analytics

AUGUST 12, 2019

Unlike traditional ad targeting, which relies on online behavior data, location-based advertising audiences are based on real-world event and location attendance, making them more accurate. Location data involves real-life actions, including when consumers visit commercial locations like retail stores or event venues. Location Data.

Advertising 60

Advertising ROI Consumers Data 60

Oracle

OCTOBER 12, 2020

When reviewing the submissions for the prestigious Upshot Award for Best Demonstrated ROI in Marketing , one thing is utterly clear — each finalist had to think outside the box and use a data-driven mindset to achieve success. Let’s take a look at the Upshot Award finalists’ best practices on ways to achieve ROI in marketing.

ROI 52

ROI Marketing Sales B2B 52

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. To get to the bottom of the best ways to use and prove the ROI of Khoros Care, we sat down with Khoros product marketing expert and software engineer Josh Snider to get an expert opinion on the best and worst ways to use Khoros Care.

ROI 52

ROI Social Media Effort Score Chatbots 52

SurveySparrow

JUNE 26, 2020

Do you know that Facebook’s event cover photo size is different for both personal profiles and Fan pages? This means that the answer to the best Facebook event cover photo size is not going to be a straightforward one. Whether it’s ads or events, Facebook does have the Midas touch, no doubt. Of course not.

Video 52

Video Guidelines Social Media Course 52

ECXO

MARCH 24, 2024

The European Customer Experience Organization (ECXO) is launching a series of short practical sessions, each up to 20 minutes, to clarify how to achieve CX ROI and growth effectively. Understanding this sequence makes it easy to demonstrate the CX-money connection—and most importantly, drive higher CX ROI. It’s a short session.

Metrics 62

Metrics ROI Financial Connections 62

Kerry Bodine

OCTOBER 20, 2021

Let’s look at one way this chain of events plays out starting with a good customer experience. We find this simple, yet powerful chain of events in both business-to-consumer (B2C) organizations — like hotels and retailers — and in business-to-business (B2B) organizations — like consulting firms and enterprise software developers.

Customer Experience 227

Customer Experience B2C Hotels B2B 227

PK

JULY 25, 2019

Emotionally connected customers have a 306% higher lifetime value , which means brands have to find ways to show you care. One way to do that is through meaningful events that overdeliver on value. Events have the potential to be a highlight in your customer journey and communicate your brand values in a memorable way.

Retail 49

Retail Loyalty Fashion ROI 49

Gainsight

JUNE 27, 2023

Over two days, more than 50 Customer Success CxOs and SVPs from leading businesses like Hubspot, Mews, Software AG, Intercom, Alteryx, and Darktrace came together at Oakley Court in Windsor to share knowledge, foster connections, and explore the ever-evolving Customer Success landscape. Inflatable Stonehenge, anyone?!

ROI 52

ROI Return on Investment Touchpoint Leadership 52

ECXO

MARCH 20, 2024

Connect with Dr. Natalie: Visit Dr. Natalie’s Website: [link] About Our Facilitator, Emma Sutton Emma, a seasoned executive at Oracle, brings over 25 years of leadership experience in retail and financial services to her role.

Case Study 52

Case Study Customer Centricity Leadership ROI 52

Totango

APRIL 25, 2019

Leaders of customer success convened at beautiful Carneros Resort in Napa Valley last week for Totango’s inaugural invite-only Global Executive Forum, the first event of its 2019 Customer Success Summit Conference. . The event was top-notch (hats-off to all those involved with planning the details behind executing the event). “The

NPS 54

NPS Connections Customer Centricity Customer Success 54

Thematic

FEBRUARY 11, 2024

I finally got to attend a Medallia Experience conference, and just like with my write up of the Qualtrics X4 event last year , I’d like to share my experiences and learnings. First, it’s hard not to compare two events. VIPs saw a show there during the event. The rooms were large, comfy and high-tech enabled.

Conference 62

Conference NPS Hotels Self Service 62

BirdEye

MAY 3, 2023

A marketing channel is any platform that allows you to connect and communicate your brand’s message with your target audience. B2C marketing channels that help you sell to or connect with individuals are social media channels, paid ads, email marketing, SMS campaigns, direct mail, and mobile marketing.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Oracle

NOVEMBER 16, 2020

The finalists for the “ Upshot Award for Best Demonstrated ROI in Sales ” represent multiple industries with different routes to success — but there’s one thing they all have in common: They put Oracle CX applications front-and-center to achieve the kind of ROI that would make them stand-out in their respective industries.

ROI 40

ROI Sales Ecommerce Comparison 40

BirdEye

APRIL 25, 2023

Connect with influencers 9. Participate in local events 17. Connect with influencers Elevate your local business to a whole new level by connecting with influencers. And be sure to collect and analyze the metrics to measure ROI. Create online business listings 7. Ask for customer reviews 8. Referral marketing 10.

Social Media 98

Social Media How To Advertising Sports 98

Experience Investigators by 360Connext

OCTOBER 2, 2014

Even during the recession years of 2007-2012, customer experience leaders averaged double-digit gain in stock performance , besting customer experience laggards by an impressive margin, according to The Watermark Consulting Customer Experience ROI Study. There will be many online and in-person events, so everyone can celebrate!

Customer Experience 297

Customer Experience Social Media Customer Experience Professionals Consulting 297

Lithium

NOVEMBER 1, 2022

An Interview for Change: How AI and Automation Drive ROI Khoros has been a social care leader for years, but a tool is only as valuable as the one who wields it. Get to the bottom of the best ways to use and prove the ROI of Khoros Care with Khoros product marketing expert Josh Snider. Are you there ROI? Are you There ROI?

Roadmap 52

Roadmap ROI Social Media Contact Center 52

Help Scout

DECEMBER 5, 2018

Calculating the return on investment (ROI) of a new tool can be tricky. Customer-focused businesses are beginning to leverage their support teams’ connection to the customer in ways that help the business grow. It’s worth noting that if a help desk cuts costs but drives customers away through lower quality, you’ll see decreasing ROI.).

ROI 40

ROI Self Service Software Return on Investment 40

BirdEye

APRIL 18, 2023

However, once you work through the growing pains, you can see a solid return on your investment (ROI). You can use the free credits to test your marketing strategies and observe if the ROI makes sense for your local business goals. Connect and partner with local influencers Influencer marketing isn’t only for the top brands.

Advertising 98

Advertising Social Media ROI Strategy 98

Optimove

JUNE 15, 2023

If your KPIs are all about engagement, retention, and maximizing ROI (and let’s face it, whose aren’t? ), then it’s neither one nor the other. That’s the magic that happens when you respond to specific customer actions or events as they happen. You need to be combing them for maximum marketing impact. Leverage automation.

Marketing 98

Marketing How To Return on Investment e-support 98

Oracle

NOVEMBER 30, 2020

The Upshot Award for Best Demonstrated ROI in Service honors those who keep a watchful eye on performance and put analytics insights to work in their service experiences—realizing major ROI in the process. Be sure to check back each week to learn how Oracle CX customers drive success and build customer relationships that last.

ROI 40

ROI Self Service B2B Knowledge Base 40

Calabrio

AUGUST 7, 2019

Anyone working in the contact center industry knows Customer Contact Week (CCW) to be the end-all, be-all event for customer experience, contact center and customer care professionals. When ICCU—the number-one performing credit union in the U.S. These efforts pay off.

Contact Center 189

Contact Center Net Promoter Score Effort Score Gamification 189

CSM Magazine

MARCH 16, 2016

Field Service is your one-stop shop for all things service and support; an event where inspiration meets innovation; socializing meets ROI. This year’s event is yet again the largest program to date. More information can be found at the event website. What is Field Service USA? Innovation. Progression.

Customer Care 40

Customer Care ROI Innovation Meeting 40

Optimove

FEBRUARY 13, 2024

These magical tools help increase response rates, return on investment (ROI), customer engagement, loyalty, and retention. Opti-X delivers real-time, personalized content recommendations, creating genuine and deep connections with a brand’s customers.

Return on Investment 59

Return on Investment Loyalty Tips Groups 59

ReviewTrackers

JULY 28, 2021

One of the key goals of any insurance social media marketing strategy is to build meaningful and engaging connections with the audience. These connections are predicated on trust. Have tracking systems in place so that you can measure the ROI of your efforts. Or not using it the right way.

Social Media 175

Social Media Insurance Marketing Tips 175

QuestionPro Audience

JULY 26, 2018

It’s a trap to create without some benchmarks or a return-on-investment (ROI). Even the most off-the-wall, imaginative radio ads have a serious ROI that can be keenly measured. The colors, messaging, history, and values of your organization are part of its story and how it connects to the story of audiences.

Roadmap 170

Roadmap Advertising ROI Return on Investment 170

BirdEye

AUGUST 25, 2023

They can now connect with people, build communities, and promote products to the point of sale. This makes it easier for them to browse the content, connect with the customer service team, and complete the purchase in a few simple clicks. An effective way to use your Facebook shop is by staging a live sales event.

Social Media 98

Social Media How To Ecommerce Advertising 98

Lithium

NOVEMBER 2, 2021

With this year's Autumn Innovation Release , we’ve made it more painless than ever to build AI-powered chatbots, connect with your peers, create simple and secure interactions, and ultimately build trust with your customers and prospects. Time to start seeing actual ROI on your promoted posts.

Self Service 52

Self Service Chatbots ROI Innovation 52

Natalie Petouhof

MARCH 3, 2016

Tweet Enterprise Connect 2016 is a leading conference and exhibition for enterprise communications and collaboration in North America. Genesys, a market leader in omni-channel customer experience (CX) and contact center solutions, will be particpating in the event. It is being held March 7-9th, 2016 in Orlando, Florida.

Omni-Channel 40

Omni-Channel Connections Contact Center Customer Experience 40

Blake Morgan

AUGUST 4, 2023

Instead of finding someone on their own, speakers bureaus connect companies and individuals with a huge variety of professional speakers, from authors to athletes and thought leaders. Because of its ROI and value. Speakers bureaus have a wide variety of speakers to choose from to pitch to companies and events.

Customer Experience 52

Customer Experience Competitive Advantage Customer Centricity Case Study 52

Beyond Philosophy

OCTOBER 24, 2014

Here are five things they would have done differently to increase their ROI even more: 1. ROI on Customer Service–New Research from the Economist Intelligence Unit. To read more from Colin on LinkedIn, connect with him by clicking the follow button above or below. 1 Attraction” on Thursday, October 30th, 2014.

ROI 74

ROI Net Promoter Score CEM Conference 74

West Monroe

FEBRUARY 11, 2024

From conversations at the Manufacturing Leadership Council’s December 2023 Manufacturing in 2030 event, it became clear that the industry is still far from delivering on the vision of Industry 4.0. Cooley Group president and CEO Dan Dwight spoke at the event and offered advice that resonated: “Just get started.”

Industry 52

Industry Case Study Analysis Technology 52

Experience Investigators by 360Connext

AUGUST 22, 2023

At the customer level, consider data like purchase history, issues or tickets submitted, referrals made, and attendance or participation in your events and training. your CX foundations. At the company level, review metrics like customer retention or renewal rates, referral rates, and digital analytics like website conversions.

Customer Experience 143

Customer Experience Effort Score Course Feedback 143

CloudCherry

MARCH 15, 2018

but are making it a point to tell their friends and social connections about their frustrating experiences. If you take the United States alone, there are 103 connections for 100 citizens. It’s mostly the end outcome of an accumulation of events where the customer feels unhappy with your services. Don’t just be open to feedback.

Wireless 210

Wireless Customer Retention Call Center Advertising 210

Second to None

MARCH 14, 2018

You can access the piece by clicking here , or by reading below: This piece was originally published by Chief Marketer on March 8, 2018: “To combat advertising fatigue, more companies are turning to experiential marketing—creating powerful memories for participants while connecting with the people who genuinely want to interact.

Strategy 54

Strategy ROI Social Media Return on Investment 54

Gravy Analytics

JUNE 3, 2019

Large enterprises have been using location information to make business decisions and improve their ROI for years. Higher Click-Through-Rate (CTR) and ROI. Advertisements and offers that are highly relevant gain better results, improving the CTR and the ROI of campaigns. Business Advantages of Location Intelligence. Attribution.

Automotive 92

Automotive Advertising Retail ROI 92

BlueOcean

DECEMBER 13, 2022

Returning to the example of Nordstrom’s Nordy Club, rewards include free alterations, lifestyle workshops, style events, and more—great examples of how a brand is going deeper to offer more than just points-based discounts. Prime rewards are applicable across each sub-brand, creating a highly connected loyalty program.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177