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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

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Reshaping The Future of Digital Customer Service: 23 Influential Leaders to Watch in 2023

TechSee

Brittany is also the co-founder of The Superfan Company, a fan-engagement agency that has created campaigns and products for global brands including Walmart, Disney, Amazon, Luke Bryan, Katy Perry, and the Boston Red Sox. An experienced strategist with excellent knowledge of business management, strategy, brand, and marketing.

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Top 5 Customer Service & CX Articles for Week of November 27, 2023

ShepHyken

Your Brand Is Not What You Say—It’s What You Do by David M. Taffet and Jordan Goldenberg (Fast Company) Here’s a little secret most branding agencies won’t tell you. You can’t define your brand—your customer does. A brand is a promise delivered. As mentioned in the article, a brand is not what you say.

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Tough Customers

Vonage

From hotel chains to computer programs, banking brands to tech firms, the duo are experts in this field of ‘Customer Experience’ — or CX. Learn more in the article, Tough Customers , from CONVO, the magazine celebrating the art of great conversation.

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Getting CX Right: Discount Tire

Zeisler Consulting

This is part of a series of articles about brands that are getting it right. Often we see plenty of examples of brands dropping the ball and failing to live up to their promise, but here’s a chance to highlight those who seem to have gotten it figured out. How about a little love on this Valentine’s Day?

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PCMag Brought Surveys In-House and Saved $30,000

SurveyGizmo

About 30 years ago, the magazine began running the iconic and highly coveted Reader’s Choice Awards. Initially, this annual survey used a number 2 pencil and a Scantron form stitched into the magazine. But for the most part, PCMag surveys focus on comparing brands. The write-ins can be crazy.”. About PCMag.

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10 Ways New Companies Can Build Brand Trust in 2022

CSM Magazine

Businesses must integrate authenticity and ensure their brand’s voice addresses customers directly. New companies can take advantage of these ten detailed tips on how to build brand trust: What Is Brand Trust? Companies are faced with this question, but what is brand trust really? Tell a Product’s Story.

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