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SWAGGER Magazine: Standing out in a Sea of Content

Alida

SWAGGER Magazine is North America's leading, digital-first, modern men's luxury lifestyle magazine. (Part 1 of 4). They help build their readers' confidence by providing them a pulse on the latest trends in fashion, grooming, entertainment, travel, culture, automotive, and more.

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How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. In this networked world, more and more successful local brands are attempting global roll-outs. This is the basis of any new product launch and applies just as well to global rollouts as it does to local brand developments.

Brands 206
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Unveiling the secrets behind a successful brand strategy

BirdEye

Are you looking to build a successful brand? If so, then developing a strong brand strategy is essential. A well-crafted brand strategy can help your business stand out from the competition, allowing it to reach its full potential. Table of contents What is brand strategy?

Brands 98
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Loyalty 52
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Revolutionizing Retail with AI-Driven Customer Experiences

InMoment XI

A retailer would air a commercial on TV or run an ad in a magazine – and cross their fingers that it would resonate with at least a portion of viewers. What’s more, they expect a brand to keep pace as their needs and preferences evolve over time. Today, generic experiences no longer cut it. Today, that’s no longer the case.

Retail 260
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What’s Your Signature? The Importance of Defining Brand Moments

Michelli Experience

When I was asked to do a TEDx talk about a year ago, I keyed in on the message that your brand (be that your individual brand or your corporate brand) is little more than “what people say about you when you are not around.”. Of all things for which Ed is known, “signature baseballs” is a substantial element of his brand.

Brands 113
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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. Brands are responding by offering immediate rewards to members. Then there were the brands integrating their loyalty initiatives with social media. You can see the full list of winners here.

Loyalty 45