Customer Experience Undercover: What Is Mystery Shopping?
Experience Investigators by 360Connext
JANUARY 8, 2015
Who needs mystery shoppers? If you sell anything to anyone, you would do yourself a world of good by enlisting mystery shoppers (sometimes called secret shoppers) into your customer insights mix. But I have a specific beef with the standard way mystery shopping works. But, first, let’s talk about what it is v.
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