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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. We’ve spent a lot of time on the InMoment blog discussing the importance of a seamless experience. Revolutionary even.

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Guest Blog: How to Engage Customers with Your Brand

ShepHyken

These are not only customers but brand loyals. Brand loyals are willing to spend more and have more trust in you than other brands. Finding new customers is, of course, costlier when compared to retaining the existing ones. An effective customer engagement platform allows you to reward your brand loyals.

Brands 121
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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The Basics of Brand Perception.

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Elves Rule: Employees ‘Make’ The Customer Experience, and Should Be Recognized for It

InMoment XI

Grant interviewed me for his blog site ([link] and the subject was how, through their employees, companies can move beyond satisfaction to create real customer loyalty behavior. Ideally, you want every employee to be not just a brand champion, but an advocate for the value provided by the organization. And that can be a real challenge.

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Lessons From Leaders At Brands Where CX Is Working

Storyminers

It’s in the form of a dozen interviews with company leaders whose brands are excelling at the customer experience. His company emphasizes sales, of course, but more, they truly focus on the ownership experience so that ride after ride, and year after year, the experience stays fresh in customers’ minds.

Brands 350
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How Connecting with Gen C Can Help Your Brand Grow

2020 Research

Learn how As Gen Cers continue to enter adulthood over the next seven years, brands should not assume they’ll follow the stereotype of young adults spending frivolously. Gen C values transparency and authenticity, so brands should, too. For brands, ethical practices and personalized experiences aren’t optional.

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Guest Blog: 5 Ways Chatbots Can Improve Your Customer Satisfaction

Comm100

Smart chatbots are, of course, smarter. To get more information, they will need to click a lot of ‘more info’ buttons or read blog posts. They can give references to blog posts or tutorials so that potential customers can better understand how your product can help them. No one likes a brand that’s stuck in the past.

Chatbots 133