Zeisler Consulting

FEBRUARY 9, 2022

Rather than promising higher revenue, sales, and market share (at least, rather than promising it directly ), my philosophy about Customer Experience is that it should be founded explicitly on your Brand Promise, and its goal should be eliminating the gaps that exist between your Customers’ experiences and that Brand Promise.

Brands 93

Brands Exercises Course Examples 93

Zeisler Consulting

FEBRUARY 9, 2022

Rather than promising higher revenue, sales, and market share (at least, rather than promising it directly ), my philosophy about Customer Experience is that it should be founded explicitly on your Brand Promise, and its goal should be eliminating the gaps that exist between your Customers’ experiences and that Brand Promise.

Brands 93

Brands Exercises Course Examples 93

delighted

AUGUST 10, 2021

That’s why we’re excited to announce our brand new Delighted Core Certification program: a free learning course and exam that takes you through all of the ins and outs of Delighted so you can become your organization’s CX rockstar. The Core Certification course includes six modules, six quizzes, a hands-on activity, and a final exam.

Course 98

Course Survey Feedback Video 98

Beyond Philosophy

FEBRUARY 15, 2024

Of course, learning about how your present experience evokes emotions doesn’t have to rely on technology. Colin has spoken at hundreds of conferences, including some of the world’s largest brands. The post How to Create Unbreakable Brand Loyalty through Emotional Connection appeared first on Beyond Philosophy.

Connections 88

Connections Loyalty Brands How To 88

InMoment XI

NOVEMBER 23, 2021

Here are three elements for luxury retail brands’ to consider when closing the gap and delivering that premium level customer journey ! Element #3: Keep Your Brand on Point to Tell a Consistent Story. Your digital and physical customer journeys must not only match in quality, but in branding as well.

Retail 529

Retail Customer Journeys Touchpoint Brands 529

InMoment XI

NOVEMBER 18, 2021

The ongoing global supply chain woes have created massive headaches for both customers and the brands that serve them. Today’s discussion covers three factors brands should be aware of as they consider supply chain issues within the context of customer experience (CX). How Your Brand Can Respond. Factor #2: Logistics.

Customer Experience 483

Customer Experience Guidelines Course Brands 483

BlueOcean

MAY 13, 2021

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. But, of course, the pandemic changed everything about all our relationships. Big brands—ones with resources and manpower—were ahead of the game. Convenience: First Among Equals.

Loyalty 156

Loyalty Brands Ecommerce Average Handle Time 156

Storyminers

APRIL 6, 2020

So, let’s see what some companies have done and give some advice to adapt your brand to the given circumstances. LVMH is a family-run group of different brands, such as Fendi, Givenchy, Louis Vuitton, Christian Dior. Such actions come in line with the Group’s brand, which was already engaged in charity work. Final Thoughts.

Brands 147

Brands How To Policies Course 147

Customer Bliss

FEBRUARY 19, 2019

Join me as I discuss what I’ve learned over the course of my 35-year career, so that you can more effectively do the work that needs to be done. Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother? Click here to learn more about the course and enroll. .

Brands 208

Brands Chief Customer Officer Hospitality Course 208

InMoment XI

DECEMBER 13, 2022

Failure demand is problematic for brands as it means the customer experience is not optimized and the customer cannot get the service where and when they want it—not to mention, there’s a cost to the organization to service this additional demand. Of course, it’s also a poor experience for the customer. Wrapping Up.

ROI 493

ROI Call Center Return on Investment Measurement 493

Comm100

NOVEMBER 3, 2017

How are you supposed to find social media training activities and courses that will bring everyone up to speed? The following blog post will give you helpful training tips, social media training exercises, and a brief list of courses that will help your social media team rise above and beyond. Where to Start.

Social Media 113

Social Media Course Training Marketing 113

QuestionPro Audience

MAY 4, 2018

Unfortunately, nagging myths about market research often stall and crash brands as they navigate shifting times full of digital breakthroughs and sophisticated audiences. What’s more, continuous research can unveil hidden motivations and desires in audiences, which is potentially game-changing for a brand. ONCE IS ENOUGH.

Brands 191

Brands Marketing Social Media Survey 191

C3Centricity

APRIL 23, 2024

Of course, this figure varies by industry, with retail, e-commerce, and consumer goods companies often seeing higher returns thanks to direct purchase links in their emails. By creating valuable content that resonates with their target audience, brands can foster engagement, build community, and drive conversions without hefty ad spending.

ROI 178

ROI Marketing Social Media How To 178

C3Centricity

NOVEMBER 4, 2019

Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. And with few exceptions, they prioritised thoughts about themselves and their brands, and rarely took their customers’ perspective.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

GetFeedback

MAY 8, 2019

It’s what every company wants following a consumer’s experience with their brand. Surveys are also a way for a brand to keep its name in front of consumers’ eyes. Branding your survey is the smart thing to do. Branding your survey is the smart thing to do. Your brand has a logo, certain color palettes, etc.

Survey 170

Survey Brands Social Media Sports 170

NetBase

AUGUST 23, 2019

Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. We’ll explore two ways top agencies extract meaningful insight from the chaos and alter a brand’s course with AI analytics-informed insight. But brands are also faced with a time crunch.

Course 62

Course Analytics Social Media Brands 62

Optimove

JULY 28, 2019

How digitally-native brands can get new customers — and keep them — profitably. The post D2C brands are driving up customer acquisition costs – and it’s time to course-correct appeared first on Optimove.

Course 40

Course Brands Customers 40

Zeisler Consulting

SEPTEMBER 9, 2021

I really dig Simon Sinek and of course we’ve all heard his mantra to Start With Why. strives to be the industry leader in [enter brand promise here]. strives to be the industry leader in [enter brand promise here]. Back to my point, though…how about we introduce a brand new CX KPI?

NPS 81

NPS Brands Feedback Course 81

NetBase

SEPTEMBER 4, 2020

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. It’s not, of course. Your brand requires a Martech Stack that provides flexibility and robust capabilities to track ROI and identify potential relationships that brands may otherwise miss out on.

Tools 98

Tools Brands Ecommerce Advertising 98

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Brands trigger emotional responses. In fact, 63.6

Brands 104

Brands Marketing Social Media Sports 104

Brad Cleveland Blog

OCTOBER 21, 2022

Customers are advocates when they positively promote your products and brand. Brand advocates, as they’re often called, bring much value to the organization. The benefits of customer advocates are powerful.

Brands 48

Brands Video Course Contact Center 48

ModSquad

MAY 13, 2021

When you consider that 92% of consumers trust word-of-mouth recommendations , it’s easy to see how delighted fans can become invaluable brand ambassadors. Of course, discounts and promotions build excitement and anticipation among your audience, and the memory of a great deal will play a part in their future online shopping choices.

Ecommerce 119

Ecommerce Loyalty Brands Rewards Programs 119

CSM Magazine

SEPTEMBER 8, 2023

With such a strong emphasis on customer experience, brands cannot afford to ignore this key driver that could easily tip the scale between good and bad customer service, and therefore profit and loss. There are of course some brands who have this as a priority – and proactively keep the energy and morale high and truly reward their agents.

Brands 59

Brands Average Handle Time Call Recording Software 59

BlueOcean

OCTOBER 4, 2023

Without it, you risk taking a hit to your CSat scores, your brand loyalty, and your bottom line. We would wager, that even with the evolution of AI, brands serving consumers in the Americas will continue to benefit from providing support in French, Spanish, and, for some organizations, Portuguese through a live agent model.

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

ShepHyken

OCTOBER 4, 2019

These are not only customers but brand loyals. Brand loyals are willing to spend more and have more trust in you than other brands. Finding new customers is, of course, costlier when compared to retaining the existing ones. An effective customer engagement platform allows you to reward your brand loyals.

Brands 119

Brands Engagement How To ROI 119

NetBase

MAY 13, 2020

Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all. Brands Are People Too. Now is the time to take notes on B2C marketing tactics, as brand consumers everywhere want a more personal experience.

B2C 98

B2C B2B Brands Trends 98

Kerry Bodine

JUNE 18, 2015

Its clever creators juxtapose well-known brand logos against taglines that would make their respective brand managers cringe. Of course, these made-up slogans are funny because—on some level—they’re true. (Who But the truth of our own brands is hard to face. So let me ask you: What does your brand stand for?

Brands 120

Brands Course Customer Journeys Marketing 120

C3Centricity

JULY 2, 2016

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159

Brands Marketing Advertising Measurement 159

ReviewTrackers

MAY 15, 2018

To keep with today’s social media marketing , there’s a number of training courses out there for you to fine tune your skills or learn as a beginner. We’ve narrowed it down to eight courses, which range from HubSpot’s course in inbound marketing to Hootsuite’s course on social media marketing training. Hootsuite Academy.

Social Media 50

Social Media Course Training Marketing 50

NetBase

MAY 15, 2020

Brands recognizing their importance with funding PPE (personal protective equipment) or other gear, are also realizing that broadcasting the good they’re doing is really all they can do right now. Brands are seeing the opportunity to help, and many are answering the call. Brands Making Month-long Efforts. Let’s check it out!

Brands 98

Brands Healthcare Hospitality Transportation 98

CSM Magazine

OCTOBER 18, 2022

There is nothing better, nor harder to do than to attract new customers to your brand. Choosing a Good Name for Your Brand Is Important. One of the most crucial aspects of marketing is branding, and your company should place a high priority on it. This implies that all businesses must work very hard to draw in leads.

Brands 52

Brands Tips Social Media Financial 52

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth.

Brands 95

Brands Marketing Travel Advertising 95

NetBase

MAY 28, 2020

Consumers and brands are finding bright spots in what has been a dark time. One unlikely offering is an upstart toilet tissue brand that is taking a swipe at the big rolls! And perhaps no brand is enjoying their moment in the sun more as a result than No. But, brands like No. 2 toilet paper.

Brands 89

Brands Trends Social Media Consumers 89

NetBase

MAY 8, 2020

And we’re sharing five brands that are beating the odds and winning eCommerce buzz during a global pandemic. Starting in April, not too long after stay-at-home orders were put into place because of COVID-19, TRX made their professional education courses virtual and free of charge via Zoom. Quite a feat! And TRX is doing just that.

Ecommerce 64

Ecommerce Brands Social Media Effort Score 64

NetBase

APRIL 28, 2020

ESports is an explosive industry and many top brands are paying attention. This makes sense, of course, as we’re in the midst of widespread stay-at-home measures. Gamers, team owners and others have become stars in their own right and many smart brands have leveraged their influence in the industry to create corporate sponsorships.

Brands 67

Brands Sports Social Media Banking 67

NetBase

SEPTEMBER 1, 2020

Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. And we have a whole report full of brands using social listening to do precisely that in our latest NetBase Quid Brand Passion Report: Top Global Brands 2020 – and you can too!

Brands 52

Brands Report Social Media Analysis 52