What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes


Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

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Social Media Training Activities and Marketing Courses You Never Realized Your Team Needed


How are you supposed to find social media training activities and courses that will bring everyone up to speed? The following blog post will give you helpful training tips, social media training exercises, and a brief list of courses that will help your social media team rise above and beyond.

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D2C brands are driving up customer acquisition costs – and it’s time to course-correct


How digitally-native brands can get new customers — and keep them — profitably. The post D2C brands are driving up customer acquisition costs – and it’s time to course-correct appeared first on Optimove.

7 Essential Learning Courses for Every Customer Service LMS


You plan to create the most effective learning courses you can. With the right LMS and learning courses, you can help your customer service team develop new skills, drive brand loyalty and achieve better consumer satisfaction than ever.

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

brand equity. can easily make mid-course adjustments when new information. for leading brands. If Artificial Intelligence (AI) for the overall business is a red hot. topic in C-suites, AI for customer engagement is white hot.

The Future of Brand Building is Customer Centricity


Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They are far less likely to be loyal to only one brand than they used to be.

CX Training Can Make You Happier… Here’s How To Get Started

Experience Investigators by 360Connext

I mean that if you keep finding ways to learn — taking courses, training — that it can create a better customer experience. Online CX Courses. I’ve created three courses myself with Linkedin Learning: Creating a Positive Customer Experience.

The Best Free (and Cheap) Customer Experience Training Courses Online

Experience Investigators by 360Connext

The Best Free (and Cheap) Customer Experience Training Courses Online. Get access to all three of Jeannie's Customer Experience courses and 14,000+ more. What Makes a Good Online Course? Rule #1: A good course meets you where you are. let's get to the courses!

Why Brand Perception Matters and How You Can Measure It


Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. We’ll cover some tools and methods that help brands capture it.

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8 Social Media Marketing Training Courses to Learn New Skills


To keep with today’s social media marketing , there’s a number of training courses out there for you to fine tune your skills or learn as a beginner. Go through HubSpot’s free inbound marketing certification course. Social media is constantly changing.

Guest Blog: How to Engage Customers with Your Brand


These are not only customers but brand loyals. Brand loyals are willing to spend more and have more trust in you than other brands. Finding new customers is, of course, costlier when compared to retaining the existing ones.

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4 of the Best Local Marketing Courses for Professional Development


The best local marketing courses give you the training you need to stay ahead of the pack. Which course is best? It's the course that minimizes noise. Many courses offer something different. Most courses will flood you with useless information. Bonus Courses.

Crash Course: 11 Terrible Customer Experiences In Travel

Currency Alliance

The anecdotes revealed some interesting themes, and they should make for useful learnings for airline and hotel brands. In fact, it’s turned out easiest of all to just stick with One World brands.”. After a real battle, we were finally moved to a brand new flat.

7 Hacks to Customize Your Surveys for Your Brand


It’s what every company wants following a consumer’s experience with their brand. Surveys are also a way for a brand to keep its name in front of consumers’ eyes. Branding your survey is the smart thing to do. Your brand has a logo, certain color palettes, etc. Surveys.

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Make Memory Creation the Currency of Your Brand

Customer Bliss

Join me as I discuss what I’ve learned over the course of my 35-year career, so that you can more effectively do the work that needs to be done. Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother?

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What Does Your Brand Stand For? No, Really.

Kerry Bodine

Its clever creators juxtapose well-known brand logos against taglines that would make their respective brand managers cringe. Of course, these made-up slogans are funny because—on some level—they’re true. But the truth of our own brands is hard to face. So let me ask you: What does your brand stand for? I’m not asking what you think it stands for, what your marketing team wants it to stand for, or what you paid a branding agency to tell you it should stand for.

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Customers Value Sustainability — Brands And Retailers Must, Too!

Forrester's Customer Insights

These are not new topics, of course, but there is a renewed fervor and tone: from documentaries on plastic in the ocean and calls from celebrity […]. Is it just us, or is the conversation about retail social and environmental impact getting louder?

Your customer experience *is* your brand

CX Advantage Walker

Companies who aren’t moving their brand activity and their customer experience activity closer together are setting a course for failure. The post Your customer experience *is* your brand appeared first on CX Advantage.

Lessons From Leaders At Brands Where CX Is Working


It’s in the form of a dozen interviews with company leaders whose brands are excelling at the customer experience. It empowers the brand team (and eventually the dealers). Mazda is reigniting its ‘why’ story and using it to help people get closer to the brand.

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Infusing Live Chat Support with Your Brand’s Personal Touch


Think about what’s at stake every time a customer interacts with your brand. Implement a personal, branded style for customer support that leads to more customers coming away with positive and memorable live chat support experiences. Write scripts in your brand’s voice.

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Why I Put a Decade Old Brand to Rest

Russel Lolacher

OR The Death of the UPsell Brand and the Birth of Doing More with L.E.S. ” I’ve been explaining “The UPsell” brand with these responses since 2009. But of course that’s not obvious. That puts me not in a great place: on the brand defensive.

5 Brands Building eCommerce Buzz


And we’re sharing five brands that are beating the odds and winning eCommerce buzz during a global pandemic. Starting in April, not too long after stay-at-home orders were put into place because of COVID-19, TRX made their professional education courses virtual and free of charge via Zoom.

Brand Move Roundup – May 26, 2020

C Space

The Brand Move Roundup – May 26, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

Brand Passion Report 2019: Top Loved Brands


Using our powerful Next Generation AI capabilities , we captured the most loved brands across the globe to create the Brand Passion Report 2019: Top Loved Global Brands. Why Brand Passion Matters. And the top loved brands would absolutely agree.

Branded Search: How to Dominate Branded SERPs For Your Brand


In fact, there are lots of various ways your target customer may discover your brand, including social media, review platforms, local search engines, and many many more. Simply put, your potential customers are likely to Google your brand name in combination with other words (e.g.

A Quick Course of Lion Taming: How to Turn Customer Complaints into Compliments


Another way to please an unhappy customer it to offer a replacement (in reasonable cases, of course). And, as a final result, it will strengthen the customer relationship with your brand. In one of my previous jobs, I had a supervisor who treated every complaint as a personal disaster.

Brands Making National Nurses Month a Priority


Brands recognizing their importance with funding PPE (personal protective equipment) or other gear, are also realizing that broadcasting the good they’re doing is really all they can do right now. Brands are seeing the opportunity to help, and many are answering the call.

Ten Market Research Myths that Harm Your Brand

QuestionPro Audience

Unfortunately, nagging myths about market research often stall and crash brands as they navigate shifting times full of digital breakthroughs and sophisticated audiences. Brands don’t need titanic surveys. Your brand or services will thank you later — and so will your audiences.

Sometimes Marketing Misalignment Erodes Brand Trust

Andrew Mcfarland

A recent article by Shep Hyken about how unethical marketing damages brand reputation struck a chord. It’s true, of course, but I’m concerned a much more deleterious effect is lurking within companies right now – misalignment.

How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis


So, let’s see what some companies have done and give some advice to adapt your brand to the given circumstances. LVMH is a family-run group of different brands, such as Fendi, Givenchy, Louis Vuitton, Christian Dior. The Center offers more than 150 courses for free.

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Brands Pivoting from B2B to B2C


Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all. Brands Are People Too. This makes the brand more accessible and appealing.

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Evolution of eSports and Brand Sponsorships


ESports is an explosive industry and many top brands are paying attention. This makes sense, of course, as we’re in the midst of widespread stay-at-home measures. If a pro-player mentions a brand, it’s going to reach a lot of ears. Brands Banking on Influencers.

The 5 rules of launching a new brand


At first glance, launching a new brand can feel like starting a new painting. But look a little deeper and launching a new brand the right way is actually much more structured, with clear steps and rules. Just like your online reputation , your brand is forever.

Brand Move Roundup – May 15, 2020

C Space

The Brand Move Roundup – May 15, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

Does Your Brand Tracker Consider Your Digital Marketing Strategies?

Chadwick Martin Bailey

It’s critical to know where, when, and how your brand is performing so you can prioritize your marketing resources and investments accordingly—where is your brand resonating most with consumers? conversation rates, new sessions) with traditional brand tracking data (e.g.,

How grocery can convert infrequent customers into brand loyalists


With revamped offerings at convenience stores (c-stores), the widespread popularity of online meal kits, and (of course) Amazon, the battle for customers’ “share of stomach” is being fought across a multitude of industries. Brand Research

Brand Move Roundup – May 13, 2020

C Space

The Brand Move Roundup – May 13, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.