7 Essential Learning Courses for Every Customer Service LMS


You plan to create the most effective learning courses you can. With the right LMS and learning courses, you can help your customer service team develop new skills, drive brand loyalty and achieve better consumer satisfaction than ever.

Social Media Training Activities and Marketing Courses You Never Realized Your Team Needed


How are you supposed to find social media training activities and courses that will bring everyone up to speed? The following blog post will give you helpful training tips, social media training exercises, and a brief list of courses that will help your social media team rise above and beyond.

Why Brand Perception Matters and How You Can Measure It


Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. We’ll cover some tools and methods that help brands capture it.

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8 Social Media Marketing Training Courses to Learn New Skills


To keep with today’s social media marketing , there’s a number of training courses out there for you to fine tune your skills or learn as a beginner. Go through HubSpot’s free inbound marketing certification course. Social media is constantly changing.

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

brand equity. can easily make mid-course adjustments when new information. for leading brands. If Artificial Intelligence (AI) for the overall business is a red hot. topic in C-suites, AI for customer engagement is white hot.

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes


Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

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7 Hacks to Customize Your Surveys for Your Brand


It’s what every company wants following a consumer’s experience with their brand. Surveys are also a way for a brand to keep its name in front of consumers’ eyes. Branding your survey is the smart thing to do. Your brand has a logo, certain color palettes, etc. Surveys.

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Make Memory Creation the Currency of Your Brand

Customer Bliss

Join me as I discuss what I’ve learned over the course of my 35-year career, so that you can more effectively do the work that needs to be done. Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother?

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4 of the Best Local Marketing Courses for Professional Development


The best local marketing courses give you the training you need to stay ahead of the pack. Which course is best? It's the course that minimizes noise. Many courses offer something different. Most courses will flood you with useless information. Bonus Courses.

Crash Course: 11 Terrible Customer Experiences In Travel

Currency Alliance

The anecdotes revealed some interesting themes, and they should make for useful learnings for airline and hotel brands. In fact, it’s turned out easiest of all to just stick with One World brands.”. After a real battle, we were finally moved to a brand new flat.

Branded Search: How to Dominate Branded SERPs For Your Brand


In fact, there are lots of various ways your target customer may discover your brand, including social media, review platforms, local search engines, and many many more. Simply put, your potential customers are likely to Google your brand name in combination with other words (e.g.

What Does Your Brand Stand For? No, Really.

Kerry Bodine

Its clever creators juxtapose well-known brand logos against taglines that would make their respective brand managers cringe. Of course, these made-up slogans are funny because—on some level—they’re true. But the truth of our own brands is hard to face. So let me ask you: What does your brand stand for? I’m not asking what you think it stands for, what your marketing team wants it to stand for, or what you paid a branding agency to tell you it should stand for.

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Infusing Live Chat Support with Your Brand’s Personal Touch


Think about what’s at stake every time a customer interacts with your brand. Implement a personal, branded style for customer support that leads to more customers coming away with positive and memorable live chat support experiences. Write scripts in your brand’s voice.

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Lessons From Leaders At Brands Where CX Is Working


It’s in the form of a dozen interviews with company leaders whose brands are excelling at the customer experience. It empowers the brand team (and eventually the dealers). Mazda is reigniting its ‘why’ story and using it to help people get closer to the brand.

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Your customer experience *is* your brand

CX Advantage Walker

Companies who aren’t moving their brand activity and their customer experience activity closer together are setting a course for failure. The post Your customer experience *is* your brand appeared first on CX Advantage.

How grocery can convert infrequent customers into brand loyalists


With revamped offerings at convenience stores (c-stores), the widespread popularity of online meal kits, and (of course) Amazon, the battle for customers’ “share of stomach” is being fought across a multitude of industries. Brand Research

Ten Market Research Myths that Harm Your Brand

QuestionPro Audience

Unfortunately, nagging myths about market research often stall and crash brands as they navigate shifting times full of digital breakthroughs and sophisticated audiences. Brands don’t need titanic surveys. Your brand or services will thank you later — and so will your audiences.

Does Your Brand Tracker Consider Your Digital Marketing Strategies?

Chadwick Martin Bailey

It’s critical to know where, when, and how your brand is performing so you can prioritize your marketing resources and investments accordingly—where is your brand resonating most with consumers? conversation rates, new sessions) with traditional brand tracking data (e.g.,

What Brands Need to Know When Partnering with Athlete Influencers


Athletes can be powerful and inspiring role models whose stories motivate your audience to embrace your brand – which is why they’re so often brought on as brand ambassadors and influencers. You can’t take the chance of working with someone who will send consumers away from your brand.

5 Marketing Opportunities Brands Missed This Independence Day


. The 4 th of July is replete with positive sentiment for brands to take part in. Here’s how to create online fireworks for your brand, with a handful of ideas brands may have missed this Independence Day, and will want to consider next year!

What’s Your Signature? The Importance of Defining Brand Moments

Michelli Experience

When I was asked to do a TEDx talk about a year ago, I keyed in on the message that your brand (be that your individual brand or your corporate brand) is little more than “what people say about you when you are not around.”. Branded Customer Experience.

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9 Niche Audiences That Social Analytics Reveal for Agencies & Brands


We’re here to help with nine niche audiences that social analytics reveals for brands and agencies – an ‘off the beaten path’ collection to inspire exploration, ideation, and (very likely) category domination! What’s a brand to do when you have “things” to sell?

Brand-building tips from Stance founder and CEO Jeff Kearl


The answer to a single question can determine your brand’s success for years to come. Your answer tells consumers how your brand is different to competitors. It counts popstar Rihanna and NBA star James Harden as brand ambassadors, to name but a few.

The 4 Biggest Mistakes Brands Make When Monitoring Online Reviews


Of course, there may be some oddballs here and there, but in general, reviews tend to follow a pattern.

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Brands Missing Out on Segments by Misunderstanding Slang


Many brands are ‘living their best life’ these days thanks to social media, while others are left languishing and wondering why they can’t connect. Brands should be connecting with target audiences, sans creepily calling them “bae” – unless, of course they are.

Brands, Bees and Business: Earth Day 2019 Analytics


Monday April 22 is Earth Day – and unlike quirky holidays that might not work for everyone, all brands can take part in this particular day of observation. And brands are taking notice. Brands making strides to #SaveTheBees are making headlines too.

Branding and Quantity Imply Consistency - Transforming the Customer Experience

Kristina Evey

Consider the successful consistency in the branding experience of McDonald’s. Basically, this isn’t their first rodeo anymore and each new franchise opens with only a minimum of hiccups… again, even those are most likely known to happen over the course of opening so many locations. This is where branding is also impacted. They are methodical about it because they know their brand name is front and center for all to see.

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Creating Cultural Moments for Brands with Social Listening


As hinted in my last piece on the role of Diagnostic KPIs , creating rather than merely participating in, cultural moments is something many brands – and agencies – undervalue or miss out on entirely. It’s a powerful differentiator from brands that are able to pull it off.

Social Analytics and the Best New Shoe Brands


And it’s why we see fashionable new shoe brands highly sought-after this Spring. Whether you’re a shoe brand looking to take part, or any other fashion retailer trying to connect to your audience , talking about shoes could make you a “shoe-in.”. A Little Strategy Takes Your Brand Far.

Opportunities Your Brand Missed Last Year


Did your brand miss out last year? Whatever the answer, brands who’ve been on either side of the coin quickly learn that luck isn’t a reliable tool in business. Just because something is trending doesn’t mean it’s right for your brand.

A Quick Course of Lion Taming: How to Turn Customer Complaints into Compliments


Another way to please an unhappy customer it to offer a replacement (in reasonable cases, of course). And, as a final result, it will strengthen the customer relationship with your brand. In one of my previous jobs, I had a supervisor who treated every complaint as a personal disaster.

6 Soft Skills to Level Up Your Customer Service in 2019

transcosmos Information Systems

Meanwhile, 70% of unsatisfied customers whose problems are resolved are eager to do business with the brand again. These channels have become critical outlets for building customer relationships, prospecting potential clients, and protecting brand image.

How to spectacularly fail your customers and damage your brand – by British Airways


I also want to apologise for writing in a negative sense about a brand. Even if you have never had the opportunity to fly, BA is an iconic global brand. When you expect more from any brand, it is a significant disappointment when that brand fails to meet your expectations.

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Top Instagram Campaigns Show What Brands Must Know Right Now


The buying frenzy has passed and brands can sit back and relax for a while. But the other, more lucrative path has you clicking on, “continue mastering Instagram as if my brand’s life depended on it” – because in all honesty, it does.

New Year, New Resolutions: Four Brand Strategies that Will Increase Customer Satisfaction in 2017


From creating improved customer experiences to a renewed focus on employees, we see 2017 as the year that brands look for ways to foster both employee and customer engagement. With that in mind, here are four predictions on how brands will step up their game in the new year.

Gillette Ad Social Sentiment: The Best a Brand Can Get


Social sentiment can actually clue you in to which way the winds are blowing – which makes it all the more confounding when a brand finds itself dealing with major backlash to a campaign. Throughout late December and into January, Net Sentiment for the brand fluctuated from 60% to high 80s.

How many “advocates for customers” work in your organization?

Wired and Dangerous

Lacey gets great service and of course, remembered us from our last visit. How many “Jasons, Laceys and Mandis” do you have in your organization who deliver a great experience to your customers every time with their special brand of TLC?

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