Beyond Philosophy

MARCH 21, 2016

Employee Ambassadors are partly responsible for what you know about the employee experience at these brands. Our four-part online Employee Engagement course covers the employee ambassador concept. To improve your experience join our Certified Foundation CEM Training Course starting on April 8th.

Social Media 60

Social Media CEM Employee Engagement Employee Experience 60

Beyond Philosophy

FEBRUARY 2, 2015

When it comes to branding there might be no better way than using music to help a Customer remember your brand promise. Branding with Music Creates a Memory…Just Hope it’s a Good One. In both cases, the song and the resulting connection is likely to keep positive emotions associated with the brand name.

Tools 60

Tools Marketing CEM eBook 60

Beyond Philosophy

MARCH 17, 2015

Gressingham Foods, a pre-packaged food company in the UK, wanted to change their brand image at the store. They were declining as a brand and wanted their image to project “premium but accessible.”. When you point it out after the fact, of course, the rational part of us thinks, “Well, that’s ridiculous.

Case Study 60

Case Study Study Sales CEM 60

ReviewTrackers

AUGUST 6, 2020

There’s a growing amount of training courses and certifications for the modern-day marketer. We here at ReviewTrackers rolled up our sleeves and sought the opinions and experiences of marketing professionals, asking them about the best and most essential marketing certification programs and courses. Website: [link]. Cost: Free.

Course 114

Course Marketing Social Media Advertising 114

Beyond Philosophy

SEPTEMBER 17, 2014

They live and breathe the brand. Lincoln was joking, of course, but the humor comes from the truth of his words. They are important to your organization to help create an emotional relationship with your brand. appeared first on Beyond Philosophy | Customer Experience Consultancy | CEM Consultants.

CEM 120

CEM Groups Consulting Sports 120

Beyond Philosophy

OCTOBER 8, 2014

I think spinning off into PayPal is great for consumers in many ways, including: It gives PayPal a chance to build a new brand. By spinning off into their own entity, they can become a more prestigious brand in a new dynamic market. PayPal has a perception problem. They are perceived as a payment mechanism for an auction site.

Net Promoter Score 110

Net Promoter Score Customer Centricity Social Media CEM 110

Beyond Philosophy

JANUARY 12, 2015

Philosophy drives my actions, of course , including the following five: Philosophy #1: Experiences are not just about the “what” but also the “how.”. If you enjoyed this post, you might be interested in the following blogs: Five Proven Ways to Increase Your ROI, By the #1 Attraction on Trip Advisor. You Will Now.

Customer Experience 60

Customer Experience eBook CEM Competitive Advantage 60

Beyond Philosophy

APRIL 17, 2015

They also believe in the company’s brand promise and will see to it that they go above and beyond in their efforts to ensure this promise is fulfilled. For more important Customer Experience concepts, register for our Advanced Customer Experience Management (CEM) Certification Course beginning on April 20th.

CEM 60

CEM Customer Journeys Employee Experience Employee Engagement 60

Beyond Philosophy

FEBRUARY 3, 2015

Of course, these examples are about the subconscious experience as none of these things make sense. Surely the manager of the aforementioned market won’t leave you facing umpteen brands of shaving foam to muddle through on your own. There are ten other examples given in the article. They don’t. Contentverve.com. 25 March 2013.

CEM 60

CEM Retail Consulting Conference 60

Wootric CX Blog

JUNE 13, 2019

Since you’re here on the Wootric blog, you probably already know that providing a high-quality experience to your customers is vital to your business. You’ve heard people talk about CX becoming the key differentiator for brands in the coming years. So many acronyms! Instill Ownership of CX Throughout Your Organization.

Customer Experience 69

Customer Experience Communication CEM Data 69

Beyond Philosophy

APRIL 7, 2016

This trend is, of course, a tad disappointing. They will feel positive toward your brand, like you more, form an emotional bond with you, become more loyal to you , and give you more of their business. Join Beyond Philosophy for the Certified Advanced CEM Training. You can see the whole chart here. What will you choose?

Net Promoter Score 60

Net Promoter Score CEM Consulting Customer Satisfaction 60

Beyond Philosophy

APRIL 7, 2016

This trend is, of course, a tad disappointing. They will feel positive toward your brand, like you more, form an emotional bond with you, become more loyal to you , and give you more of their business. Join Beyond Philosophy for the Certified Advanced CEM Training. You can see the whole chart here. What will you choose?

Net Promoter Score 60

Net Promoter Score CEM Consulting Customer Satisfaction 60

Beyond Philosophy

DECEMBER 22, 2015

As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff.

Video 60

Video Marketing Social Media Conference 60

Beyond Philosophy

JULY 14, 2015

I wrote a blog a while back about some friends who only called me when they wanted something. Of course, Customers can’t always feel like they lose either. RICOH Canada had a vision: to be the most trusted brand with irresistible appeal in their market. Over time, I learned they aren’t really friends. Reserve your spot today!

Customer relationships 60

Customer relationships Net Promoter Score Effort Score Customer Centricity 60

Ian Williams

APRIL 29, 2016

Just over four years ago, I wrote a blog post called “ Who owns Customer Experience ?”. There is an important point to be made here.One which I have made in another blog , which argues that customer experience shouldn’t be considered to be something that the business ‘does’, rather something that the customer receives. What is a brand?

Customer Journeys 40

Customer Journeys Customer Experience Professionals Telecommunications Brands 40

Smith+co CX

SEPTEMBER 26, 2013

So why is it that as brands get more sophisticated in their technology and more innovative in their attempts to dazzle us, they fail to deliver a great experience? It all comes down to basics - those fundamental things expected by guests but often forgotten by brands, in their eagerness to launch the next big thing.

Hotels 34

Hotels Customer Experience CEM Course 34

Beyond Philosophy

AUGUST 4, 2015

They developed over the course of several years a culture at the company that put the Customer at the center of everything they did. RICOH Canada had a vision: to be the most trusted brand with irresistible appeal in their market.

Culture 60

Culture Sales Net Promoter Score Case Study 60

Beyond Philosophy

JUNE 1, 2015

This is good for Amazon (estimates are that members spend more than four times more with Amazon than non-members), its customers, and its suppliers, who also get access to Prime customers and the positive rub-off of affiliating with a trusted brand. Maximize Difference Between Perceivd Value and Real Cost.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

SuiteCX

JANUARY 16, 2017

CX (customer experience) and CEM (customer experience management) practitioners require actionable data to understand, interact with, and plan to change the experience of the customer. The customer journey is full of interaction points between the brand/company and the customer. Does Big Data or Click Stream Data “come to the rescue?”.

CEM 100

CEM Data Groups Interaction 100

SuiteCX

JANUARY 16, 2017

CX (customer experience) and CEM (customer experience management) practitioners require actionable data to understand, interact with, and plan to change the experience of the customer. The customer journey is full of interaction points between the brand/company and the customer. Does Big Data or Click Stream Data “come to the rescue?”.

CEM 100

CEM Data Groups Interaction 100

PeopleMetrics

APRIL 9, 2018

Market research and customer experience programs go about gathering these insights in different ways, of course, but here are PeopleMetrics, we have seen the two fields starting to converge within Voice of Customer programs. P.S. What did you think of this blog post? Unanswered questions. It doesn't have to be this way. Convergence!

CEM 70

CEM Marketing Voice of Customer Video 70

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To make the brand or company more attractive, and have more impact on customer decision-making, there must be an emphasis on creating more perceived value and more personalization.

Financial 60

Financial Omni-Channel Airlines Multi-Channel 60

Beyond Philosophy

DECEMBER 23, 2015

The function now exists in companies as varied as Dunkin’ Brands, USAA, Philips Electronics, FedEx, The Cleveland Clinic, Allstate, and SAP. Corporate reputation and image, and brand equity, also come into play; but, it is experience, and resulting perceived value, which is the single biggest driving component of customer behavior.

Chief Customer Officer 60

Chief Customer Officer Omni-Channel Customer Centricity Consulting 60

Beyond Philosophy

FEBRUARY 17, 2015

For this reason in our Advanced Customer Experience Management Certification course, we teach our clients it is important to make the intense moment positive and near the end of their Customer Experience to create the best possible memory that brings Customers back. Emotional Engagement and Brand Loyalty: Procter and Gamble Get It…Do You?

CEM 60

CEM Study Course Leadership 60