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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. Kerry Clayton runs Trend Tonic , a sustainable jewellery brand, and regularly writes about green washing. What is green washing?

Fashion 88
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How to Meet (and Exceed) Customer Expectations in 2022

Stella Connect

Customer service will once again be an integral part of your CX strategy in 2022, but what you did in the last year shouldn’t be exactly what you do in the year ahead. The strategy set forth for 2022 needs to be tailored to keep up with customer expectations. Here’s how to meet and exceed customer expectations in 2022. #1.

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B2B CMOs: What’s Your Role In The Employee Value Proposition?

Forrester's Customer Insights

The “great resignation” of 2021 saw many companies step up their employer branding to retain coveted employees and woo talent. When economic conditions shifted in 2022 and layoffs hit tech and other sectors in a dominolike fashion, we saw some employers pivot to attitudes that reflected the sentiment, “You’re lucky to be working here.”

B2B 50
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Material Introduces its Inaugural Fidelity Index, Ranking 165 Consumer Brands on Strength of Customer Relationships

Strativity

Material Fidelity Index leverages relationship science and identity research to gauge how brands can cultivate deeper customer relationships. This year’s identified top 10 brands are USAA, Lego, Subaru, PlayStation, Toyota, Always, Samsung, Google Maps, Nintendo, and Apple Pay. LOS ANGELES, Dec.

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Top Ways To Keep Your Customer Informed In 2022

CSM Magazine

In this article, we will reveal the nine top ways to keep your customers informed in 2022. Other than building loyalty, this also ensures that your customers will act as brand ambassadors for your business, and spread the word about your product or service, resulting in better brand awareness, better positioning of your business, etc.

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The Ultimate Guide To Selling On Amazon In 2022

CSM Magazine

Experts predict that Prime users in the US will reach 153 million by 2022. Amazon is an e-commerce giant, and the company is rapidly expanding into other markets such as streaming services, grocery and food delivery, music, video games, fashion, and even healthcare. 3 million Americans are members of Amazon Prime.

Fashion 52
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Gas, grocery, fashion, technology… and probably more. In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.”